Now, thanks to consider a store that you have been to and that you consider as honest or dishonest. Thanks to give the name of this store:
For each proposition, circle, on a scale ranging from 1 (totally disagree) to 5 (totally agree), the number that best corresponds to your choices. Only one answer is possible for each proposition.
H1 I think this store is reliable
H2
I perceive this store as trustworthy
H3 When leaving this store, I would recheck the bill
H4 When considering this store, I would rather check for alternatives
H5 In this store, they try to fool customers
H6 In this store, they do things in transparency
H7 The people in this store are liars
打分题
选项1 ★ ★ ★ ★ ★
选项2 ★ ★ ★ ★ ★
E2 This store is acceptable
E4 This store is morally right
QP1 In this store, the products appear to be of good quality.
QP2 In this store, the products appear to be durable.
QP3 In this store, the products appear to be reliable.
QP4 In this store, the products appear to be dependable.
QP5 My image of the store is good.
QP6 I view the brand store name positively.
QP7 The workmanship on their products would be good.
QP8 I would be certain that their products will perform satisfactorily
AP1 The prices in this store are extremely expensive
AP2 In this store, it hurts a lot to pay
AP3 The prices in this store are very high cost
BE1 The employees in this store act as if they value you as a customer.
选项1 ★ ★ ★ ★ ★
选项2 ★ ★ ★ ★ ★
BE2 The employees in this store can be relied upon to give honest advice even if they won’t make a sale.
BE3 The employees in this store treat you with respect.
ATA1 We can depend on getting the truth in most of this store's advertising.
ATA2 Their advertising’s aim is to inform the consumer.
ATA3 I believe their advertising is informative.
ATA4 Their advertising campaigns are generally truthful.
ATA5 Their advertising is a reliable source of information on the quality and performance of products.
ATA6 Their advertising is truth well told.
ATA7 In general, their advertising presents a true picture of the products being advertised.
ATA8 I feel I’ve been accurately informed after viewing most of their advertisements.
TIS1 This store cannot be trusted at times.
TIS2 This store is perfectly honest and truthful.
TIS3 This store can be trusted completely.
TIS4 This store can be counted on to do what is right.
TIS5 This store is always faithful.
TIS6 This store is like someone that I have great confidence in.
TIS7 This store has high integrity.
B1 Boycotting this store would be useful
B2 Boycotting this store would be beneficial
B3 Boycotting this store would be fair
B4 Boycotting this store would be good
B5 Boycotting this store would be reasonable
B6 Boycotting this store would be desirable
WOM 1 I would say positive things about the store to other people.
WOM2 I would recommend this store to someone who seeks my advice.
WOM3 I would encourage friends and relatives to do business with this store.
WOM4 I would recommend this store to others
WOM5 I will not encourage friends to go to this store.
选项1 ★ ★ ★ ★ ★
选项2 ★ ★ ★ ★ ★
L1 I consider this store as my first choice when I want to buy something
L2 I will go more often to this store in the next few years.
L3 I make an effort to use this store for all of my needs
L4 I could easily switch from this store to another one.
选项1 ★ ★ ★ ★ ★
选项2 ★ ★ ★ ★ ★
L5 I am a committed shopper at this store.
L6 I feel a sense of loyalty to this store.
R1 I would likely buy from this same store again
R2 I would definitely buy from this same store again
R3 I am inclined to buy from this same store again
A1 When I think of this store, I feel enraged
A2 When I think of this store, I feel angry
A3 When I think of this store, I feel mad
D1 I feel dissatisfied with this store
D2 I feel displeased with this store
D3 I feel discontented with this store
CB1 I should complain to the store manager about the service quality
CB2 I should ask to the store manager to take care of the store’s problems
选项1 ★ ★ ★ ★ ★
选项2 ★ ★ ★ ★ ★
CB3 I should complain to the to the store manager about the way I was treated
CB4 I should discuss the problems with the to the store manager
Family situation:
Single
In couple
Divorced
Window
Other
Education level
No studies
Primary school
Secondary school
University
Thanks a lot for your cooperation