Section A: Respondents Background1.
Do you have online shopping experiences?
A. Yes
B. No
(If respondents answered ‘Yes’, the remaining question will be asked. If answered ‘No’, the survey will be stopped)
Your age
A. Below 18
B. 18 – 25
C. Above 25
Section B: The internet usage and online shopping frequency
How often do you use the internet every day?
A. Less than one hour
B. 1-2 hours
C. 2-3 hours
D. More than 3 hours
How often do you use the internet for shopping?
A. Rarely
B. Sometimes
C. Often
D. Very often
How many times did you shop online during the last three months?
A. Less than 10 times
B. 10 - 20 times
C. More than 20 times
In money terms, online shopping represents what percentage of your total consumption?
Section C: About online shopping preferences
Please pointed out the type of product that you most likely and least likely to purchase on the internet, and state the reason for your choices. Some examples of products are: books, cloths, electronic products, groceries, tickets, games, etc
选项1 ____________
选项2 ____________
In general, which way do you prefer to purchase the following goods?
| | Online | In store |
| A.Books | | |
| B.Clothes | | |
| C.Electronic products | | |
| D.Groceries | | |
| E.Tickets | | |
Do you normally use the same supplier or brand when you are shopping on the internet? And please explain the reasons for your answer.
What makes you start to shop on the internet?
A. Friends’ recommendation
B. Advertising on the social networking sites
C. Just try new things
D. Other pleas state_______
Section D: Customer Perception of online shopping
Do you think online shopping would benefit you?
And please state your reasons ____________________________________________________________________
13. Online shopping saves time
It is a great advantage to be able to shop online at any time of the day
The choice of goods is board online compared with traditional stores
I can find sufficient information about a product online
Do you think online shopping would save you money? And please state your reasons
Goods can be cheaper on the internet compared with in store
Online shopping reduces the cost of traditional shopping
Do you have any personal reasons to start shopping on the internet?
I think the advertisement on the websites made me shop more often on the internet
I feel excited to find and purchase product products on the internet
Online shopping provides me more time for me to make my purchase decision
Which of the following purchase method you prefer?
A.Collect product information online, and make the purchase in store
B. Collect product information in store, and make the purchase online
C. Collect product information and make the purchase in store
D. Collect product information and make the purchase online