Have you seen the TV-Commercial of Zoplait?
How would you like to rate this TV-Commercial compared with others similar products' you have seen?
Much better
Better
More or less the same
Worse
Much Worse
How did this TV Commercial describe the Zoplait?
Very Bad, it was unclear and difficult to understand
Bad
Average
Well
Very well, it is clear and easy to understand
To what extent do you know Zoplait after watching this TV-Commercial? please rate from 1(know nothing about Zoplait) to 5 (know Zoplait conprehensively)
Which of the following options would you think the TV-Commercial should present? Check all applicable options.
Nutrient conposition
Healthy lifestyle
Special properties of Zoplait
Corporate's social responsibility
Target consumer
Spokesperson
How do you like the length of this TV- Commercial?
Too long
Appropriate
Too short to deliver information
Which of the following words would you use to describe this TV-Commercial? Check all applicable options.
Attractive
Informative
Persuasive
Mediocre
Creative
Humour
Boring
Would you like to see this TV-Commercial again？
Would you like to buy Zoplait after watching the TV Commercial?
Definitely will not to buy
Probably will not buy
Undecided
Probably will buy
Definitely will buy
Which brands of yogurt do you think is similar to Zoplait? In case of more than one brand, please list all the brands that apply.
How much disposable income do you have monthly?
Less than £300
£300 to £400
£400 to £500
More than £500
Employment
Student
Employed full time
Employed part time
Self employed
Homemaker
Retired