I am working towards Masters of Business Administration at Asia Pacific University, Malaysia. The purpose of this questionnaire is to gather information regarding “A STUDY OF EXPERIENCE ECONOMY FROM FEMALE PERSPECTIVE INFLUENCING THE ONLINE SELLING STRATEGHIES ON TAOBAO IN SHANGHAI, CHINA” for my final year project.
The purpose of this study is to identify the selling strategies of TaoBao which has been influenced due to the higher number of
female customers. The response will not be shared with anyone and the identity of the respondent will be keep hidden.
The results will be used only in an aggregated form and therefore your anonymity and the confidentiality of your responses are
assured. The completed questionnaires will be securely stored and available only to the supervisors and me.
Thank you in anticipation of your co-operation.
Yours faithfully,
Masters of Business Administration Asia Pacific University
E-mail: meixi26818@gmail.com
Note : please tick (√) for your right answer in only1 option under each question.
SECTIONA: PERSONAL DETAILS
Gender
The questionsbelow tend to examine the awareness of female consumers about the onlineselling strategies of TaoBao. Please indicate your choice on the scale rangingfrom Strongly Agree (1), Agree (2), Neutral (3), Disagree (4), Strongly Disagree (5).
SECTION B: WEBSITE FEATURES
These questions examine the level of knowledge of the consumers relating to the website features of the
company. Please indicate your choice on the scale rangingfrom Strongly Agree (1), Agree (2), Neutral (3),
Disagree (4), Strongly Disagree (5).
SECTION C: TAOBAO SELLING STRATEGIES
These questions reflect on the understanding of consumers on the selling strategies of TaoBao as well as their understanding on TaoBao and their management to develop their strategies based
on their customers. Indicate your choice on the scale ranging from Strongly Agree (1), Agree (2), Neutral (3), Disagree (4), Strongly Disagree (5).
SECTION D: TAOBAO CUSTOMER SERVICE
These questions examine the awareness of customers about the customer service of TaoBao and it represents their knowledge on the improvements of customer service of TaoBao. Indicate your
choice on the scale ranging from Strongly Agree (1), Agree (2), Neutral (3), Disagree (4), Strongly Disagree (5).
SECTION E: MARKETING: PRODUCT ADVERTISING
These questions reflect the marketing activities of TaoBao and the knowledge of consumers on
the product advertising of TaoBao. These questions tend to understand the knowledge of
consumers on the relevance of marketing activities of TaoBao with their customers. Indicate your
choice on the scale ranging from Strongly Agree (1), Agree (2), Neutral (3), Disagree (4), Strongly Disagree (5).
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