Do you ever drink fruit juice (fruit juice means chilled pure fruit juice without any additives)
YES
NO(,pleasegoto the last two questions）
How often do you drink pure fruit juice?
Everyday
Onceaweek
Morethanonceaday
Lessoftenthanonceaweek
In the last week, how much did you spend on fruit juice?
£0
£2-£6
£7-£9
£10-£15
£16-£20
Which of the following brands have you ever bought? Please tick all that apply
Nakedjuice
InnocentSmoothie/Juice
Tropicana
Storeownlabelbrand
ThisWater
Copella
Others
Which brand above do you normally buy? ps：if there isn't yours， please list
I think a higher price suggests the juice is healthier
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
I think a higher price suggests the juice is higher quality
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
I prefer to buy a pure fruit juice even if the price is higher than other types of drinks?
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
The quality of the fruit juice is very important to me
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
I choose pure fruit juice because of its health benefits
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
I would not choose to buy a fruit juice if it is made by the company that does not consider the environment
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
I tend to be influenced by what other people think when I am choosing the juice brand.
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
which of the following factors would be the most important influence on your choice of brand?
Discounts
Recommendationbymyfriends
PromotioninTV,newspaper,magazine,socialmedia
Cheapprice
Popularity
When I am choosing my brand of juice, I spend a lot of time researching which is the best brand for me?
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
I would choose a fruit juice brand because of its strong brand identity
Stronglyagree
Agree
Neitheragreenordisagree
Disagree
Stronglydisagree
Age Group
18-24
25-34
35-44
44-54
54-64
Over 65