The store environment for fast fashion brand: its relationship with the shopping value and purchase intention

My name is Xizhi Wang.  I am a postgraduate student at the University of Manchester, UK, pursuing a masters degree in international fashion retailing. My research is about the store environment for fast fashion store and its influence on consumers.  Your participation in my research will be highly appreciated. Information provided will be used for academic purposes only. Your participation is totally voluntary and anonymous. You are requested to give a true representation of your feelings when doing the questionnaire.      Thank you for participating in my survey, your feedback is important.  
我叫王系之， 现在是英国曼彻斯特大学的一名硕士研究生，我的专业是国际时尚零售。 我这次的研究课题是关于快消时尚品牌商店环境和其对消费者的影响。我非常感激您参与我的研究， 您提供的信息只会被用于学术目的。 您的参与是自愿且匿名的。 请您在填写问卷的时候按真实的情感回答问题。  再次感谢您的参与， 您的反馈对我相当重要。
1. 年龄/ Age
18-
18-29
30-44
45-59
60+
2. 性别/ Gender
男/ male
女/ female
3. 婚姻状况/ Marital status
单身/ single
恋爱中/ in a relationship
已婚/ married
离婚/ divorced
4. 月收入情况／ Approximate monthly income
5000元以下／ less than 500 pounds
5000～ 9999元／ 500-999 pounds
10000～19999元／ 1000-1999 pounds
20000元以上／ more than 2000 pounds
5. 最高学历／Last grade completed in school
高中毕业／ high school graduated
本科／ bachelor
硕士／ master
博士／ doctor
6. 工作情况／ Employment status
学生／ student
工作／ work
自由职业／ self－employed
退休／ retired
7. 你是否曾购买过快消时尚品牌的服饰( 如H&M, zara)?／ Have you ever purchased fast fashion clothes (for example, H&M and zara)?
是／ yes
否／ no
8. 你一般每月花多少钱在购买服饰上？／ How much do you spend every month on shopping fashion clothes?
500元以下／less than 50 pounds
500～1500元／ 50-150 pounds
1500～3000元／ 150-300 pounds
3000元以上／ more than 300 pounds
9. 平时你多久去快消时尚品牌的店里购物?／ On average, how often do you shop in a fast fashion store?
每天／daily
每周1次／ once every week
每月2次／ twice a month
每月1次／ once a month
10. 和其他时尚品牌相比， 是什么原因让你选择快消时尚?／ Compare with other fashion brands, what makes you choose fast fashion brands?
商店环境／ store environment
品牌形象／ brand idendity
个人偏好／ habit
更多的商品选择／ more options
时髦／ trendy
价格便宜／ cheap
11. 我的衣橱里一定要有最流行的款式， 这对于我很重要／ It is important for me to have the latest style and trends in my wardrobe
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
12. 我不在乎快消时尚品牌的店铺环境，只要里面的服装便宜又时髦就可以／ I don’t care much about the store environment as long as the clothes are cheap and chic
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
13. 对于快消时尚品牌的服装， 我总是很慎重的决定要不要买／ I think a lot about my purchase decision when it comes to fast fashion
完全反对／strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
14. 我很重视店铺的陈列和设计／ I  pay great attention to the store layout and design
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
15. 我很重视店内商品的品质和设计／ I pay great attention to the product design and quality
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
16. 我很重视商店提供的服务／ I pay great attention to the service in store
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／agree
完全同意／ strongly agree
17. 我很重视店内的感官体验如音乐，气味和灯光／ I pay great attention to the sensorial cues in store such as music , scent，light
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
18. 我很重视店内举办的活动 （如明星推广， 走秀等）／ I pay great attention to the events in store （such as celebrity event, catwalk show)
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
19. 我很重视店内提供的额外的服务设施如咖啡店或沙龙／I pay great attention to the additional service in store such as café and salon
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
20. 我喜欢逛那些能带给我乐趣的商店／ I like the store which can provide me with fun
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
21. 购物对我来说是一种享受， 我只是单纯的喜爱购物而非处于需要而购物／ Shopping is a truly joy for me, I enjoy shopping for its own sake not because I need something
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
22. 我很享受沉浸在各种有趣的新产品中／ I enjoyed being immersed in exciting new products
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
23. 我喜欢在环境好的商店购物，尽管价格可能比其他商店高／ Although the cost may higher that other stores, I still like to shop at a better place
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
24. 逛街时，我的购物通常是有计划的， 我只买我需要买的东西／ While shopping, my purchase are usually planned, I buy items only I need
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
25. 如果我没有买到我需要的东西我会觉得很失落／ I feel distressing if I couldn’t buy what I really need
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
26. 如果我不需要买东西我是不会去逛街的／ I won’t go to a store if I don’t need to buy anything
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
27. 如果商店环境让我感到愉悦我会愿意在店里做出更多的消费／ I will pay more money in store if I feel pleasure at store
完全反对／ strongly diagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
28. 如果商店环境让我感到愉悦我会愿意再次光临这家商店／ I will come to the same store again if I feel pleasure at store
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
29. 如果商店环境让我感到愉悦我会愿意在店里待更多的时间／ I will spend more time in store if I feel pleasure at store
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
30. 如果商店环境让我觉的不舒服 我不会在店里消费，即使店里有我喜欢的商品／ if the store environment make me feel unpleasant, I won’t buy anything in the store， even I like the products
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
31. 我会在店里消费 如果店里提供额外的服务设施比如咖啡店和沙龙／ I will spend money in the store if it provides additional service such as café and salon
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
32. 我会愿意在店里消费 如果店里的服务让我满意／ I will spend money in store if the service in store makes me feel satisfied
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
33. 我会愿意在店里消费 如果我喜欢这家店的感官体验如音乐，气味和灯光／ I will spend money in store if I enjoy the sensorial experience in store such as music, scent and light
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree
34. 我会愿意在店里消费 如果店里举行我感兴趣的活动／ I will spend money in store if there are interesting events in store
完全反对／ strongly disagree
反对／ disagree
中立／ neutral
同意／ agree
完全同意／ strongly agree

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