在過去的三年內，您有否購買過奢侈品牌的產品，例如LV, Burberry（巴寶莉）, 愛馬仕, 勞力士，香奈兒等?In the last three years, have you bought any luxury brand products, such as Louis Vuitton, Rolex, Chanel, Hermes, Armani, Burberry, so on?
有 Yes
沒有 No （如沒有，請直接跳往6）
您在過去三年內購買奢侈品的平均頻率是？5. How often do you purchase luxury products in average?
一个月一次或以上 More than a month
两到三个月一次 Once two to three months
半年一次 Once half a year
一年一次 Once a year
少于一年一次 Less than once a year
請問您的月平均薪資是多少？What is your monthly income in average?
(RMB1=1.27MOP)/(RMB1=TWD5)/(RMB1=GBP0.103)
高於 RMB50,000
RMB30,000-RMB50,000
RMB20,000-RMB30,000
RMB10,000-RMB20,000
RMB5,000-RMB10,000
低於 RMB5,000
請問你進行網上購物的頻率是？How often do you shop online?
多于一个月三次
一个月两到三次
一个月一次
两到三个月一次
半年一次
少于半年一次
从不
您有沒有曾經到過Burberry（巴寶莉）的門店？（任何地區）
Have you ever been to Burberry's retail store in any region?
(If yes, please continue; if no, please stop filling the form and thank you for your response)
No
Yes
關於Burberry（巴寶莉）門店的購物體驗
請您根據你在巴寶莉門店的購物體驗對下列描述做出評價
About shopping experience in Burberry
Please evaluate the items below based on your shopping experience in Burberry
巴寶莉門店的店面設計是奢華並且獨特的
Burberry's store design is luxurious and unique
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
我喜歡巴寶莉門店的氛圍（包括燈光，店內音樂，氣味等）
I appreciate the ambiance (e.g. sights, sounds, smells etc.) of Burberry's store design
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
在逛巴寶莉門店時我感覺到很尊貴
I feel honorable when visiting Burberry's store
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉門店員工態度非常好，服務質量是令人滿意的
Burberry's staffs are helpful and courteous and in-store service is satisfactory
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
在逛巴寶莉門店時我感覺到很放鬆自如
I feel relaxing and refreshing when visiting Burberry's store
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
在逛完巴寶莉的門店后我的心情很好
I have a good mood after visiting Burberry's store
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉門店的購物體驗是獨特并難忘的
The shopping experience in Burberry's store is unique and memorable
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉門店的購物體驗是獨特并難忘的
The shopping experience in Burberry's store is unique and memorable
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
我會選擇再次到訪巴寶莉門店
I will visit Burberry’s retail store again
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
請根據您在巴寶莉門店的 逛街購物經歷 評價對巴寶莉的品牌印象
Please indicate the perceived brand value of Burberry based on your shopping experience in shopping in Burberry
巴寶莉的產品是做工精细的
Burberry's product is handmade (crafted)
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品有着最好的质量
Burberry's product has the best quality
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品是成熟干练的
Burberry's product is sophisticated
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品是出众的
Burberry's product is superior
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品是獨特的
Burberry's product is unique
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品是迷人且富有魅力的
Burberry's product is glamorous
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品是讓人驚艷的
Burberry's product is stunning
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品是超群且引人注意的
Burberry's product is conspicuous
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品是昂貴的
Burberry's product is expensive
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
巴寶莉的產品是為富人設計的
Burberry's product is for wealthy
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
請根據在巴寶莉門店的逛街購物經歷回答你的購買巴寶莉產品的意欲
Please indicate the desire of purchase after shopping in Burberry’s retail store
我有很強烈的可能性在逛完巴寶莉門店后購買巴寶莉的產品
I have strong possibility to purchase Burberry's product after shopping in Burberry's retail store
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
我有可能在逛完巴寶莉門店后購買巴寶莉的產品
I'm likely to purchase Burberry's product after shopping in Burberry's retail store
1 非常不同意 Strongly disagree
2
3
4
5 非常同意 Strongly agree
在逛完巴寶莉門店后我有意欲購買巴寶莉的產品
I have intention to purchase Burberry's product after shopping in Burberry's retail store