Questionnaire of the Blueberry Wine

 1.What’s your gender？您的性别？

2. What's your age？您的年龄是？

3. What' your income？（unit：RMB yuan）  您的收入属于以下哪个阶段？（单位：人民币 元

4.How often do you have alcoholic drink?您多久喝一次酒类饮品？

5. What kind of drink do you normally have？您平常喝什么类型的酒？

 6.How much do you spend on alcoholdrink every month?（unit：RMBYuan）

7.How much do you know about blueberry wine？您对蓝莓酒了解多少？

8.How do you know about blueberry wine？您是怎么知道蓝莓酒的？

 9.What doyou think of blueberry wine？您是怎么看待蓝莓酒的？

 10.What healthfunction of blueberry wine do you know about？您了解哪些蓝莓酒的保健功能？

11.Which of the following concern would you have about blueberrywine？您喝蓝莓酒会有以下哪些顾虑？

 12.Howdo  you position the blueberry wine？您对蓝莓酒的定位是什么呢？

 13.Which place do you think is suitable to drink the blueberry wine？

您认为蓝莓酒适合在那些场合喝？

14.In  which case do  you drink the blueberry wine？

您一般在什么情况下喝蓝莓酒？

 15.What do  you think the blueberry wine symbolize？（you  can choose more  than one）

您觉得蓝莓酒代表着什么？（可多选）

16.Which meaning would you like to give to blueberry wine？

如果可以，您愿意赋予蓝莓酒的意义？

17.How often do  you think is the best to drink the blueberry wine？

您觉得喝蓝莓酒的频率多少最好？

18.In which season do you drink blueberry wine often？

 19.Which alcohol content do  you think is acceptable？

20.Which capacity do  you prefer？

21.Where would you purchase, drink and taste the blueberry wine？

 22.Which  way do you like to know about, to pay attention to and to purchase the blueberry wine？ 

 23.If  you purchase the blueberry wine，which aspect do you value most？（5 very important 4 important  3 average important 2 not important 1totally not important）

24.Please  write the degree of importance of the following information to your purchase decision（5very important 4 important 3 average important 2 not important 1totally not important）

 25.How much  would you like to pay for the authentic,nutritional and healthy fermented blueberry wine？<RMB yuan/750ml>？

26. which aspect of blueberry wine do you think should be improved most ？

27.Which  do you think the following promotions attract you the most to purchase the blueberry wine？

28. If you have the following opportunities to know about the blueberry wine , which one would you like to take part in

 29.Which wine will you choose at the same price？

30. How do you think the imported  blueberry wine is different compared  with the domestic one ？您认为进口蓝莓酒相较于国产蓝莓酒区别在哪里？

31. What is your degree of loyalty to the brands of the imported  blueberry wine？

 32.Which country's wine do you prefer？

33.What's the price of a bottle of imported parity blue berry wine do you think is reasonable？ (RMB)

34.What's  the price of a bottle of a fair average quality of imported blueberry wine do you think is reasonable？ (RMB)

35. What's the price of a bottle of a first quality of imported blueberry wine do you think is reasonable？

36.What's the main reason of your purchase for the blueberry wine ？

37.In general, how do you distinguish the quality of the imported blueberry wine？（you can choose more than one）

 38.Are you going to purchase the imported  blueberry wine in  the coming year？

 39.Have you ever heard  of the New Zealand BLUE LAND blueberry wine？

40.If  the price meets  your expectations,would you  like to try and purchase the New Zealand BLUE LAND blueberry wine？

 41.As  the popularity of e-commerce has deeply affected the alcohol industry now, will you purchase direct sales  of blueberry wine on the internet？ 

42.If you'd like to purchase direct sales ofblueberry wine on the internet, how much do you think is reasonable that the internet price lowers than  that of the physical stores？