How old are you?
Less than 18
18-24
25-40
41-60
over 60
What is your nationality?
American
Chinese
European
Other
What is your occupation?
Students
Employed
Unemployed
Other
How often do you go to a café?
Never
Once a month
Once a week
2-4 times a week
Everyday
Which café is your favorite?
Starbucks
Costa Coffee
Dunkin' Donuts
No-chain coffee shops
How do you get to know Starbucks？
Friends
Magazines
Local stores
TV commercial
Internet
Other
Why do you go to Starbucks?
Formal meeting
Informal meeting
Studying
Reading books/magazines
Drinking coffee
Others
Have you been a member of the followers of Starbucks on WeChat, Facebook or Twitter?
Have you ever seen some videos about Starbucks on YouTube?
Have you downloaded Starbucks app on your phone?
What do you think Starbucks is superior than competitors?
Layout environmentand atmosphere
Staff service
Sanitation
Traffic environment
Food quality
Price
Other
Do you think Starbucks still need more media publicity?
Please describe the image in your mind of Starbucks?
High standard taste
Popular
Young
Reliable
Romantic
Friendly
Other
矩阵单选题
| | Strongly agree | agree | Somewhat agree | Somewhat disagree | disagree | Strongly disagree |
| High price | | | | | | |
| Good atmosphere | | | | | | |
| Taste good | | | | | | |
| Fresh | | | | | | |
| Hospitality | | | | | | |
| Wonderful decorative | | | | | | |
| Perfect in social media | | | | | | |
| Will go next time | | | | | | |
| Recommend others | | | | | | |