Did you subscribe to more than one digital magazines in the past 3 months?
Did you read them digitally?
Yes
No
Sometimes yes, sometimes no
Not sure
In the past 3 months, on which device do you most frequently read electronic magazines?
Computer or laptop
iPad or other tablet
Phone
Think back over the past 3 months, in what circumstance do you read your digital magazines? Check all that apply.
In a school class
When driving a car
When taking a public transportation
While waiting
Others, please specify
In the past 3 months, how much time do you spend on reading digital magazines on average per week?
Less than 1 hour per week
1 - 5 hours per week
ver 5 hours per week
How frequently do you read digital magazines on average per week?
Less than once per week
1 - 5 times per week
over 5 times per week
During the past 12 months, how much have you spent on digital magazine subscriptions?
Less than $1.00
$1.00-$9.99
$10.00-$49.99
Over $50.00
Which category of digital magazine are you subscribing? Check all that apply.
Animals
Art & Design & Photography
Auto & Cycles
Business & Finance
Celebrity gossip
Fashion & Style
History
Music
News and Current Events
Sports
Literary
Others, Please specify
In the list below, which is the most motivating way of encouraging you to subscribe an electronic magazine ? Please rank.
Recommendations from a friend
Need for information for myself personally
Interesting contents
It is written by a famous columnist
Good overall commentary
Other, please specify
Please select from the list below the overall approach to reading digital magazines that is most similar to your approach.
Skim the title and dive in the one interests me
Pick the articles randomly
Read orderly, skip the one not interesting
Not sure
If you find some articles are interesting, would you like to read the related articles?
Great, I would like to
No, not at all
Sometimes yes, sometimes no
Not sure
If you find a digital magazine pretty good, how likely are you to recommend it to others?
Please select ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
Would you like to check the digital magazine which is highly recommended by a famous columnist?
Yes
No
Sometimes yes, sometimes no
Not sure
Would you like to know what digital magazines your friends are reading ?
Yes
No
Sometimes yes, sometimes no
Not sure
Is there some digital magazine you do not want others to know that you are subscribing to
Do you have feedbacks on the digital magazine you subscribe to as a whole?
Did you send your feedbacks to the people working for that magazine?
Yes
No
Sometimes yes, sometimes no
Not sure
Think back over the past 12 months, what has made you to stop subscribing to a digital magazine mostly? Check all that apply.
Annoying advertising
I was not interested in those contents
The fee for that magazine was too much
Negative overall commentary
My friends gave the magazine some negative feedbacks
Others, please specify
Nothing has stopped my subscription
Would you like to check the advertising interests you when you are reading an electronic magazine?
Yes
No
Sometimes yes, sometimes no
Not sure