Which media agency company are you working in?
It is a local company or a international company?
How many employees are working in your company?
Does your firm have digital department or subsidiary?
Does your company use Big Data or will the firm plan to use it？
(If YES, answer Q6; if NO, turn to Q11 )
How long does your company use Big Data?
Do you think Big Data help your daily work? why?
Does your company have relative regulation to measure the effective of Big Data?
Are there any problems or obstruction when using Big Data?
Are the employees in Big Data department familiar with media industry?
In your opinion, why your firm do not use Big Data?