Age
18-24
25-30
31-40
40-50
50+
How much salary do you earn per month
Don’t have a salary
Under £1000
£1000-£2000
£2000-£3000
£3000-£4000
Over £4000
Have you ever been to Disney land? (If select No please answer questions 6-7)
Will you go to Disney land in the future?
What is the main reason you do not go to Disney land?(select 1-3)
Have been to other Disney, not interested any more
Too far
Ticket too expensive
Too many people
Not interested
What is the reason you think Disney land attack you.
Disney cartoon characters
Interesting theme park
Castle （building）
Entertainment
Derivatives
others
Which Disney land have you been before?
Hongkong
American
Paris
Japan
What is the main reason to go to Disneyland? (Select 1-4)
To hang out with friends
To hang out with boyfriend/girlfriend
Family time
Just like to go alone
To see the Disney characters
To buytheir products
To eat the food
Never been to Disney
Have been to other Disney land want to go more
Accompanied by children
For leisure
Friend recommended
Advertising
How many times have you been to Disneyland? (Including all Disneylany)
The average time you spent on each visit
＜3hours
3-5 hours
5-9hours
＞9 hours
Where do you usually hear their promotions from?
TV
Internet
Disney store
Radio
others
How would you weight Disney's price attractiveness
e.g. 0-Very Unattractive, 5-Very Attractive ★ ★ ★ ★ ★
Do you think the price of the souvenir reasonable?
e.g. 0-Very Unreasonable, 5-Very Reasonable ★ ★ ★ ★ ★
How would you weight Disney's price attractiveness
e.g.0-Very Unattractive, 5-Very Attractive ★ ★ ★ ★ ★
Do you have a Disney annual pass
If the above question is yes, what do you think about the annual pass?
too expensive
No need to buy
very convenient
others
Are you satisfied with the opening hour of the Disneyland?
e.g. 0-Least Important, 5-Most Important ★ ★ ★ ★ ★
Do you think the staff of the Disneyland is helpful?
Very unhelpful
Unhelpful
Just ok
Helpful
Very helpful
Did not ask for help
How likely do the current promotional activities (i.e. seasonal-Halloween, Christmas; pricing strategy for morning/night sessionetc) affect your decision to visit the Disneyland?
Very unfavourable
Unfavourable
Favourable
Very favourable
Doesn’t matter
How easy for you to search for information about special promotions Of Disneyland?
Very difficult
Difficult
Easy
Very easy
Have you used FastPass in Disneyland?
What do you think about the FassPass?
very convenient
inconvenient
others
Which theme park is the most unforgettable for you?(e.g. Adventureland; Main Street, U.S.A;Fantasyland)
Will you recommend your friends or family go to Disney land? Why?
What do you think is the most attractive for you?
Environmental
Rides
Atmosphere
Which of the following option is most important to you? (Select 1-3)
Different Ticket prices for the different policies
Dining quality and price
Derivatives
Safety in the theme park
Service quality
The overall environment
Transportation
Others
What do you think about Disneyland advertising?