What is your age?
16 to 18
19 to 21
22 to 24
25 to 27
Do you buy luxury products online?
How do you feel about luxury brands?
High Price
High Quality
Waste of Money
Not Necessary
How many following luxury brands do you recognise?
Alexander McQueen / Givenchy / Burberry / Salvatore Ferragamo / Valentino / Thom Browne / Moncler / Giorgio Armani / Fendi / Dolce & Gabbana / Chanel / Bally / Versace / Hermes / Christian Dior / Prada / Gucci / Louis Vuitton / Yves Saint Laurent / Balmain / Neil Barrett / Marcelo Burlon / Balenciaga / Giuseppe Zanotti
How much do you know about these brands?
Barely
Not too much
Quite a lot
Deeply
In which way, do you know about these brands?
Website
TV Advertisement
Magazine
Recommend by Others
How often do you see these brands e.g. advertising or others wearing?
Always
Often
Sometimes
Seldom
Hardly
What kind of product(s) of these brands you would like to buy mostly?
Clothing
Bag
Makeup
Accessories
Shoes
Other
Why would you like to buy this/these particular product(s) from these brands?
Price-quality ratio
Design
Comfort
Self esteem
Prestige
How often do you buy this/these particular product(s)?
Weekly
Monthly
Quarterly
Yearly
Which degree of comfort you expect to get from this/these particular product(s)?
5 (Highest)
4
3
2
1 (Lowest)
Do you find buying luxury brands satisfying?
Strongly Agree
Agree
Commonly
Disagree
Strongly disagree
How often you use or wear this/these product(s)?
Everyday
Weekly
Fortnight
Monthly
Seldom
Never
In which situation, you use or wear this/these product(s) mostly?
Daily
Casual
Formal
Work
Other
How long do you expect this/these product(s) to last?
Below 1 year
Between 1 year and 2 years
Beyond 2 years
How long does this/do these product(s) actually last?
Below 1 year
Between 1 year and 2 years
Beyond 2 years
Do you enjoy having premium/luxury brands?
Strongly enjoy
Average
Not enjoy at all