Starbucks Customer Survey

Something about going Starbucks

How often do you go to Starbucks?

What's your major  purpose/purposes visiting Starbucks? (Not more than 3)

What kinds of product  have you bought in Starbucks? 

Impression on Starbucks

Could you select top  3 labels when you think of Starbucks?

In your opinion, what  kind of people would be frequent customer in Starbucks? (Not more than 3)

For a prefect coffee bar/store, could you rank the following factors based on your preference? (From most to least, from top to bottom)

Could you help rate  Starbucks based on items above?

What is the position of Starbucks in your priority list, when you decide to go to a coffee bar/store?

To what extend do you agree with expression that “Starbucks is more than a cup of coffee, but an experience”

Do you have any  negative impact on Starbucks? (Not more than 3)

Servicescape of Starbucks

For an ideal coffee bar/store, which ambience factors are crucial for your experience, could rank below items? (From most to least, from top to bottom)

Could you help rate  Starbucks based on items above? (Worst to best from 1 to 10)

In your opinion, which facility factors are crucial for your experience, could rank below items? (From most to least, from top to bottom)

Could you help to rate  Starbucks based on items above?

According to your opinion, how should Starbucks handle the culture fit for the ambience and facility of local presence?

Your gender

Your Age

You are:

Where are you living

Your rough annual income (Suppose: 1 USD = 6.5 CNY, 7.8 HKD, 110 JPY, 65 IDR)