科尔尼微信公众号调研 A.T. Kearney Official WeChat Survey

亲爱的同事们,为了继续扩大公司品牌在社交媒体上的影响力,进一步提升微信公众号的传播内容的质量和丰富传播形式,我们计划近期对公众号进行梳理与完善。

为了更好地了解大家对于公众号的使用及期望,麻烦大家花3分钟的时间填写以下问题,让我们更好的了解大家的想法,使得新的公众号符合大家的实际需要。谢谢大家!

 

Dear colleagues, To continue to increase our company's brand influence on social media, by enriched content and attractive format, we are planning a refreshing revamp of the official WeChat account.

We are interested in learning more about how you think and use the social media platform to better introduce our firm and interact with your stakeholders. So we'd love for you to fill out a small questionnaire and to particularly leave the best of your ideas and suggestions.

1. 以下哪些微信公众号上的内容对您工作的 帮助最大 ?(选两项)

1. Which of the following do you consider  the most helpful  to your work?  (Choose two)

科尔尼全球办公室分布 A.T. Kearneys offices in the world
品牌历史 
The history of A.T. Kearney
公司最新资讯 A.T. Kearneys latest information
公司联系方式 
Contact info
行业与服务介绍 
Introduction to practices and services
行业报告 
Publications and insights
员工生活 
Consultants life and company culture
职位招聘 
Recruitment

2. 你认为下列哪些内容是订阅者 关心的,(多选题)你认为有什么可以添加的板块?

2. In your opinion, which below is  NOT  important for you and your clients? (multiple choice) 


What else should be included in the WeChat content?

科尔尼全球办公室分布 A.T. Kearneys offices in the world
品牌历史 
The history of A.T. Kearney
公司最新资讯 
Latest news about the firm
公司联系方式 
Contact info
行业与服务介绍 
Introduction to our practices and services
行业报告 
Publications and insights
员工生活 
Consultants life and company culture
职位招聘 
Recruitment
都很重要 
All the above is important
可添加板块 What else should be included

3. 在对 公司的介绍 里,你认为客户或其他订阅者最希望看到哪些内容?(多选题)

3. In the  company introduction part , what do you think useful to your stakeholders(clients, colleagues, friends, job seekers, etc.)? (Multiple choice)

公司历史 
Company history
公司文化 
Our culture and values
公司架构与治理 
Organizational structure and governance
服务过的客户与课题 
Our clients and projects reference
所得奖项与荣誉 
Awards and honors
你还有什么其他推荐?What other recommendations do you have?

4. 在 行业专长与服务 这个板块你认为客户或其他订阅者更希望看到什么内容?(多选题)

4. Under  practices and services , what information do our clients find of most value? (Multiple choice)

行业专长介绍 
Our expertise
客户案例 
Reference case
合伙人与董事介绍 
Partners and Principals bios
以往的行业报告 
Previous publications, researches and media coverages
客户证言 
Client testimonials
你还有什么其他推荐? 
What other recommendations do you have?

5. 关于 行业报告 发布,你认为客户更希望看到什么内容?(从最希望到最不希望排序)

5. What is the most attractive for your clients about our  publications and researches ?(Please rank the most important to least important)

*请将左面的项拖放到右面的框完成排序

*Please drag the left option to the right box to finish the sequencing

独家而全面的数据 Exclusive and comprehensive data
行业观察与观点 Industry insights and view points
科尔尼专业的研究方法论 Our professional methodology
案例 Case studies
客户证言 Client testimonials
来自外部机构/客户的研究合作伙伴External research partners

6. 关于 行业报告 发布,你认为客户有哪些其他感兴趣的话题?

6. What other topics do you think clients are interested in about our  publications and researches ?

    ____________

7. 关于 企业文化与招聘信息 的内容,你更希望看到哪些内容?还有哪些建议?(多选题)

7. What is the most attractive for your stakeholders about  company culture and the recruitment ? (multiple choice) What are the other recommendations?

员工故事 
Employeesstory
咨询专业技能总结 
Consulting industry and skills
招聘信息 
Recruitment information
校友故事 
Alumni stories
企业社会责任 
CSR
其他 Others
8. 关于微信贴文,你最希望看到哪种形式?(选两项)
8. When reading WeChat articles, what are the top two post formats do you tend to prefer? (Choose two)
图文 
Image and texts
视频 
Video
动画 
Flash
信息图 
Infographic
其他 Others
9. 如果在微信上策划与粉丝互动的活动,你更希望参与哪些内容?(单选题)
9. If we design an interactive campaign on WeChat, what kind of content do you think interesting to your stakeholders? (single choice)
咨询专业题目问答 
Professional quiz
了解企业题目问答 
Enterprise information quiz
我的建议 My suggestion
无所谓 I don’t think my stakeholders would be interested in interactive campaigns
10. 你想看到的科尔尼公司微信公众号的调性?(单选题)
10. What style and tone do you want to see in the our official WeChat? (single choice)
专业严肃Professional and serious
沉稳大气 
Matured and cool
轻松幽默 
Relaxed and humorous
亲切感性 
Friendly and funny
文艺风 
Literary
11. 你愿意将你认为优秀的公众号内容推送到自己的朋友圈或分享给身边的人吗?(单选)不愿意的话请填写原因。
11. Are you willing to share great work content with you friends and colleagues? (single choice) If you aren't, please write down your reason.
愿意 Yes
不愿意 No / 为什么 Why
12. 请你写下对我公司微信公众号建设的其他意见?
12. Could you please give other comments about our WeChat account?
    ____________

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