2018海岛度假村品牌形象调查

What is your home city?

How  many times have you stayed in an beach resorts? (write in number of visits)

What is the main  purpose of your current visit? Is it for________? (check only one).

What is or are  the specific reasons that have brought you to beach resorts?

In addition to  yourself, who else are in your immediate travel group? (check all that apply)

Have you ever held or attended an event in a beach resort? (write  in number of visits)

Are you looking forward to having another event in a beach resort in the future?

Which  kind of events are you most willing to plan in beach resorts? (you can choose  more than one)

To what extent do you think each of the followings determinative which will attract you to hold or attend an event in beach resorts? On a 1-5 scales with 5 stars as “most descriptive” and 1 star as “least descriptive”？

假如您计划在海岛型度假村举办活动，以下哪个描述选项对您最具有吸引力？请您对下列选项的吸引度进行打分。（五星为非常吸引，一星为不吸引）

Here are some different things that may or may not be important to you to hold events in an island resorts. Please tell me how important each of the following is to you on a 1-5 scale, with 5 the most important.

In your opinion, what key words or phrases best describe a perfect event?

What are the  three most important things for brand image?

Before designing this event, where do you request, receive, or look for travel information from any sources?  

您通过哪些渠道获得相关旅游信息？

 

What is your current occupation?

Into which of the following age brackets do you  belong?

Gender of respondent

What is the highest level of education you have attained?

What is the range of your household income before taxes?