Hello everyone, I am a junior from the International College of Guangdong Finance College. This is a questionnaire about investigating the development of the profitability of IEKA. The purpose is to investigate the development of IKEA in Chinese market. This report is conducted in an anonymous form. All personal information and information will be handled properly. The data will only be used in this research and will not be disclosed to third parties. This survey will take you three to five minutes. All of the participation is a voluntary principle. After you understand the above, you can choose to participate or not participate in the survey, or you may choose to opt out if you have relevant options in the middle. If you know enough about the above and agree, you can start to fill out the following questions. Please select or fill in the options according to the actual situation.大家好，我是来自广东金融学院国际学院的大三学生。这是一份关于调查宜家盈利能力发展的问卷。目的是调查宜家在中国市场的发展情况。本报告以匿名形式进行。所有个人信息和信息将得到妥善处理。数据仅用于本研究，不会向第三方披露。这项调查需要三到五分钟。所有的参与都是自愿的原则。了解以上内容后，您可以选择参加或不参加本次调查，如果中间有相关选项，您也可以选择退出。如果你对以上内容足够了解并同意，你可以开始填写以下问题。请根据实际情况选择或填写选项
通过什么元素定价 Pricing by what elements
成本 Cost
品牌效应 Brand effect
利用了哪种方式让收益最大化 Which method is used to maximize the benefits
产品质量 The quality of the product
服务态度 Attitude towards customers
配送服务 Distribution service
售后服务 Post-sales service
其他 Others
用什么吸引回头客 What attracts repeat customers
产品外观设计 Product appearance design
产品实用性 Product practicality
用什么策略提高市场份额 What strategies are used to increase market share
纵向发展策略，运用各种推销手段 Vertical development strategy, using a variety of marketing methods
横向发展策略，增加更多的实体店 Horizontal development strategy, add more physical stores
如何完善顾客服务体系 How to improve the customer service system
定期收集顾客反馈 Collect customer feedback regularly
积极处理顾客投诉 Actively handle customer complaints
其他 Others
根据以上问题，您对公司盈利能力有哪些建议 According to the above questions, what are your Suggestions for the profitability of the company