The localized product strategy of McDonald’s in China关于麦当劳在中国的本土化产品策略

I‘m a student studing in Beijing Normal University, this questionnaires is a very important part of my assignment, thanks you very much to give me some relative information and feedback about this topic. 
我需要通过问卷的形式进行一首调研，问卷结果也将被收集和分析，用报告的论文进行反馈。因此，您的答案对我来说非常重要，希望您可以认真填写。
Your age. 您的年龄
0-18
19-25
26-35
36-45
45-55
55+
Your gender
Male 男
Female 女
对于是否要推出本土化产品这个问题，您怎么看
what is the attitude toeards wether McDonald's should provide the localized product？
需要把重心放在本土化产品上，因为会吸引更多的当地人Pay more attention to the localized product, for this, more residents would be attracted.
本土化产品只是画龙点睛的作用，重心还是要放在企业的核心产品上Company should pay more attention to the core product, but still should develop some localized product.
不应该生产本土化产品，因为那样会失去企业的特色Company should not provide the localized product, because it is not good for developing the culture and feature of a company.
您的饮食习惯是偏向西式还是中式
Eating habits: Chinese or Western
西式 Western
中式 Chinese
不是西式也不是中式 Other
您是因为什么选择麦当劳
Why you choose McDonald's
食品味道taste and flavour
麦当劳的企业文化culture
就餐环境environment
服务质量service quality
服务速度service speed
食品种类Kinds
针对麦当劳推出的本土化食品，您的态度是什么
what is the attitude about the localized food of McDonald's in China.
很满意very satisfied
比较满意，希望可以推出更多satisfied, but the kinds of the localized food are not enough.
比较满意，但推出的本土化产品味道一般satisfied, but the taste and flavour is not very special.
一般喜欢，有没有都行Don not care.
不喜欢Do not like.
麦当劳之前推出了豆浆，宫保鸡丁口味蘸酱，米饭等。您怎么看。
About the localized food, such as diping sauce with Kungpao Chicken flavour, rice and so on...
虽然是中式餐，但仍具有麦当劳的特色，味道令人满意Although theu are Chinese food, but there exist the feature of McDonalds, and taste good.
就像中国家庭日常的饭，没什么特别Just like the common food in China, not very special.
确实是中式口味，但口感味道并不好It is a kind of Chinese food, but it tastes not very well.
味道不错，但没有麦当劳的特色it tastes good, but does not unique.
您会期待麦当劳推出新的本土化产品吗，并且愿意去尝试。

很期待，会尝试Will try
很期待，但会先看别人的评价pay attention to the feesback firstly.
不是很期待，但也可以尝试not very look forward to but can have a try
无感Do not pay attention to
完全不期待Totally not.
肯德基推出了许多本土化食品，是麦当劳在中国的很大的竞争对手，对此......
KFC offer varieties of localized food and it also a competitor of McDonald's
麦当劳应该向肯德基学习，推出更多本土化产品McDonalds should offer more localized food like KFC
不应该一味的学习，最好可以把核心产品和本土化产品结合，不要失去了特色。Connect core produce with localized product, and do not lose the feature
肯德基本土化食品的口味更好the localized food of KFC are more delicious
麦当劳本土化食品虽然种类相比少，但是味道好McDonalds localized food are more delicious.
并不关心，都不喜欢do not care.
对于麦当劳和肯德基的本土化产品，您的打分是
请打分
麦当劳 ★ ★ ★ ★ ★
肯德基 ★ ★ ★ ★ ★
您希望麦当劳再推出什么样的本土化产品？
what localized product do you hope McDonald's to offer
    ____________
针对麦当劳目前已经推出的本土化产品，您有什么建议。
Suggestion aout the exist localized prducts of McDonald's in China.
    ____________

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