Dirac brand values 品牌价值调研

Our values must be authentic and true-so there will be a “legacy” element-but they should set out how the organization wants to behave going forward rather than just reflect “how things have always been done”. They also need to be actionable and directional.

我们的价值观必须真实可信，因此会有一个“传承”元素，但它们更应该是说明企业希望如何向前发展，而不仅仅反映“事情原来一直是怎么做的”。我们的价值同时需要具有可实践和引领作用。

At the recent Senior leadership workshop, we discussed values quickly and identified some potential starting points, but these should not limit our thinking.

在最近的高级管理研讨会上，我们迅速讨论了价值观，并确定了一些潜在的探讨要点，但这些不应限制我们的思考。

The values that were selected were 我们选择了以下价值关键词用以探讨，

 We like to get it done我们乐于完成使命

 Continuous improvement持续改进

 Dedication奉献精神

 Authenticity真实性

 Leadership领导力

 Boldness勇于向前

 Customer value first顾客价值第一

 Genuine expertise真正的专业知识

 Strive to be the best努力做到最好

 Passion for sound对声音的热爱

Please answer the following questions with the above in mind, don’t think too much about precise wording-at the moment we really need your ideas, rather than word-smithed copy. Answers need to be completed by Monday 16th September, thank you!

不要想太多的措辞的精确性，目前我们真的需要你的想法。请于9月16日，星期一，下午4点前完成答案提交，谢谢！感谢您能抽出几分钟时间来参加本次答题，现在我们就马上开始吧！

What do we believe is important about how we need to work in Dirac-values that well influence our decisions, help set our priorities, be part of how we expect everyone to behave?

For the 3-5 values that you feel are most important, is there a way of explaining of qualifying them to make them mean more within a Dirac context? Or a specific example of something that happened-or should have happened-where that value was important? For example, a value like “Dedication” doesn’t mean much on its own, but within the context of a specific example it can come to live.

我们认为在如何遵循Dirac价值观方面，以下哪些是重要的？请选择3-5个最重要的。这些Dirac价值观能够很好地影响我们的决策，帮助我们确定优先事项，以及成为每个人都能践行的一部分。

对于你认为最重要的3-5个价值观，有没有一种方法可以解释如何使它们在Dirac日常工作中更具意义？例如，像“奉献精神”这样的价值观本身很抽象，但在一个具体的例子中，它就跃然纸上，变得生动而具体了。请在选择项后填空。

We like to get it done我们乐于完成使命

Continuous improvement持续改进

Dedication奉献精神

Authenticity真实性

Leadership领导力

Boldness勇于向前

Customer value first顾客价值第一

Genuine expertise真正的专业知识

Strive to be the best努力做到最好

Passion for sound对声音的热爱

Any further thoughts? 欢迎任何更多品牌价值的探讨

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