时尚可持续性对消费者习惯的影响The impact of fashion sustainability on consumer behaviors

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您的年龄 
Your age
18岁以下Under 18
18-25
26-30
31-35
35岁以上Above 35
您所在的地区 
Region
中国 China
欧洲 Europe
美国 US
其他(请具体说明)Others (please specify)
您买衣服或时尚单品的频率?
How often do you buy clothes or fashion accessories? 
至少每周一次At least once a week
至少每月一次At least once a month
至少每几个月一次At least once a few months
至少半年一次At least once half a year
您平均每月在买衣服上花费大约为?
On average, how much money would you usually spend per month on clothes? 
¥0-¥1000 (£0-£100)
1000-¥5000 (£100-£500)
¥5000-¥10000 (£500-£1000)
¥100000-¥15000 (£1000-£1500)
¥15000以上 (Above £1500)
您经常买衣服的最大原因? (多选)
Why do you most often buy new clothes? (multiple choice)
更换破损的衣服Replacing warn-out clothes
丰富我的衣橱To enrich my wardrobe
购买是我的习惯Shopping is my habit
跟上潮流Keep up with the trends
影响你消费的因素? (多选)
The factors influence your shopping decisions? (multiple choice)
品牌Brand
明星, 名人Celebrities
产品设计本身The design of product
时尚趋势Fashion Trends
意见领袖(网红,博主等)Influencers/KOL
价格 Prices
可持续性Sustainability
您常购买哪种类型的衣服?(多选)
What kind of garments do you often buy? (Multiple choice)
奢侈品牌( Gucci, LV, DG, Hermès等)Luxury brands
高街品牌(Mango、ZARA、HM、Uniqlo等)High street Brands
运动休闲品牌 (Adidas, Nike, Reebok, Puma等)Activewear and Athleisure brands
家居服饰品牌 (CK内衣, 维秘, la Perla等)Undergarment brands
您认为您对时尚可持续性的认知程度?
How informed do you acknowledge “fashion sustainability”
完全不了解No idea
稍有耳闻General Understanding
我很了解这个主题Fully Comprehend
您有多大程度上关心时尚会对社会,环境和道德伦理造成的影响?(关心指数)
How concerned are you about social, environmental and ethical impacts of fashion to the world? (Scale)
0 完全不关心Not concerned at all
1
2
3
4
5 非常关心Extremely concerned
可持续性对您的购买决定有多大的影响?(影响指数)
How much does sustainability influence your purchasing decision? (Scale)
0 零影响No Influence
1
2
3
4
5 影响重大Extreme Influence
您对时尚可持续性的理解是?(多选)What does “fashion sustainability” mean to you? (Multiple Choice)
减少环境污染Reducing environmental pollution
延长时装生命周期:回收/升级改造/商品交易(二手, 租衣等)Extending clothing lifecycle: recycle / epicycle / trading items(second-hand/renting)
创新的材料,面料和设计New innovative materials, fabrics and design
服装价格昂贵的原因A result of expensive clothing prices
为劳动力提供更合理的报酬Fairer labour wages
制造出更耐穿高质量的单品Creating higher-quality items to last
其他 (请详细说明)Others (please specify)

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