How many shoppers per store per month? We suggest 3-4.
What will the budget be for the shoppers? We suggest the Dianping average times two (shoppers come with a guest).
What is the ultimate information we are trying to get from this data?
Operational consistency / mistakes
Service quality
Satisfaction with food quality
Overall customer satisfaction
What specific questions do we want to answer?
What times of the week should the mystery shoppers come?
Weekday evenings
Weekend evenings
Weekend brunch
A combination
Should the shoppers make a reservation?
Yes, via Dianping
Yes, via phone
No
It doesnt matter
What background should the shoppers have?
Mainland Chinese
Overseas Chinese (HK, TW, Singapore, etc)
Not Chinese
A combination of these
What age range should they be?
20-30
25-40
It doesnt matter
What gender should they be?
Female
Male
It doesnt matter