How many years did you live in the United States?
Less than 2 years
2 years
2-4 years
More than 4 years
I live there for a long-term
How old are you?
18-24 years old
25-34 years old
35-44 years old
45-54 years old
55-64 years old
How often do you buy dried fruit snacks?
Quite often (several times a week)
Often (once a week)
Seldom (several times a month)
Rarely (several times a year)
Never (I dont like dried fruits)
Why do you buy dried fruits?
Main supply of Vitamin C and fiber
Substitute for fresh fruits
Healthy snacks
Convenient (comparing with fresh fruits)
Affordable price
Other
What kind of dried fruit brand you always buy/know about?
bare
Natierra
RIND
Mavuno Harvest
Natures Turn
Gold Emblem Abound (CVS)
Which dried fruit brand do you like the most? And why?
Which attributes you value the most when choose a dried fruit snack?
Nature, no additives: but taste tough and color may not good (brown color)
Additives added in a healthy range: taste good(crunchy) and look better in color
Other
Where do you usually get your fruit snacks? (Choose the main channels)
Amazon
Other online shopping channels
Offline supermarket (Walmart/Target/Costco...)
Grocery stores
Wherever I get a cheaper price
Other
What do you expect from a dried fruit snacks?
Nutrition (VC/VA/fiber/Potassium/Antioxidants)
Nature and healthy (taste may not great relatively)
Taste good and accpetable additives level
More taste options like honey/cinnamon/vanilla...
Lower calories
Vegan
Affordable pricing
Other
What suggestions would you recommend to a dried fruit product?