SECTION 1; Sociodemographic characteristics
what is your nationality?
how long have you been studying in china ?
3-4 years
5-6 years
More than 6 years
what is your Chinese language level
Beginner
Intermediate
Advanced
what is your Living and spending fee per month in RMB?
1000-1999 RMB
2000-2999 RMB
3000-3999 RMB
4000 or more RMB
How often do you use the internet?
Every day
1 to 3 times a week
once a week
What are your main motivations for using the internet?
For general information
To make banking transactions (paying bills, consulting your bank account)
For fun
For information before purchasing a product
To shop
To use social media (Facebook, twiter, blogs ...)
Have you ever purchased a product or service online in the last 12 months?
What products and services have you purchased in the past 12 month?
Trips or vacations, accommodation, packages
Music, Books, magazines and newspapers
Clothing, shoes, jewelry and accessories
Hardware
Video games, games or toys
Electronic appliances
Home equipment, furniture or appliances
Financial products
Telecom packages
Groceries or other food products
other
How often do you make these online purchases?
Rarely
Occasionally
Often
Regularly
What online shopping methods do you use?
WeChat
Taobao
PinDuoDuo
Alibaba
other
Section 2: Factors Determining Online Purchase Intent
To what degree would you agree with the statements below about your online shopping habits.
Buying online is a habit for me ★ ★ ★ ★ ★
I am passionate about online shopping ★ ★ ★ ★ ★
I need to shop online ★ ★ ★ ★ ★
Buying online is automatic for me ★ ★ ★ ★ ★
Buying online has become natural for me ★ ★ ★ ★ ★
To what degree would you agree with the various statements below regarding the benefits of shopping online?
Buying online saves me time ★ ★ ★ ★ ★
Buying online is less tiring than going there ★ ★ ★ ★ ★
Buying online allows me to choose the products quietly ★ ★ ★ ★ ★
Buying online offers promotions not available in store ★ ★ ★ ★ ★
Buying online allows me to benefit from home delivery ★ ★ ★ ★ ★
Buying online allows me to avoid the crowds ★ ★ ★ ★ ★
To what degree would you agree with the various proposals below relating to the conditions that facilitate online shopping?
The websites I shop from should be easy to use ★ ★ ★ ★ ★
The description of the products I would buy from the web should be clear and detailed ★ ★ ★ ★ ★
The products I would buy from the web would not require to be seen and tried before purchase ★ ★ ★ ★ ★
The website I would be shopping from would show pictures some products ★ ★ ★ ★ ★
The orders that I would place on the internet should be processed rapidly ★ ★ ★ ★ ★
To what degree would you agree with the various statements below relating to the perceived risks when buying online?
By buying online, I reveal personal information about my private life ★ ★ ★ ★ ★
By buying online, my credit card number may be intercepted ★ ★ ★ ★ ★
By buying online, I risk receiving unsolicited emails. ★ ★ ★ ★ ★
By buying online, I risk being scammed ★ ★ ★ ★ ★
To what degree would you agree with the various statements below on the influence of the environment on online purchasing behavior.
Those who are important to me would encourage me to use the internet to shop ★ ★ ★ ★ ★
My friends think I should use the internet to shop ★ ★ ★ ★ ★
I think my family would be supportive of me using the internet for shopping ★ ★ ★ ★ ★
I think my spouse would like to see me shopping from the Internet ★ ★ ★ ★ ★
Those who influence my behavior think I should use the internet to shop ★ ★ ★ ★ ★
On a scale of 1 to 5, how would you rate your intention to buy Internet?
I will make my purchases frequently in the future on the Internet ★ ★ ★ ★ ★
I will regularly use the Internet for shopping in the future ★ ★ ★ ★ ★
I will strongly recommend others to shop on the internet ★ ★ ★ ★ ★
I intend to use the Internet at least once for shopping ★ ★ ★ ★ ★
Using the internet for shopping might be for me...
Using the internet for shopping might be for me...
Section 3: Use of Social Media
Do you use social networks?
When shopping for a product or service,do you ever consider the opinions or recommendations posted on social media?
What are the main sources of online recommendations do you use:
Bloggers
Experts
Web sitescompanies
Social media
Friends and family
Other
To what degree would you agree with the different proposals below on the influence of comments posted online?
Online comments provide me with little news information ★ ★ ★ ★ ★
Online comments influence me significantly ★ ★ ★ ★ ★
Online reviews really help me ★ ★ ★ ★ ★
Online comments provide me with new ideas ★ ★ ★ ★ ★
Online discussions mention useful information ★ ★ ★ ★ ★
Section 4: The level of acculturation
Compliance with cultural norms and values
I really like to discuss and learn more about the Norms, values and lifestyles of Chinese culture ★ ★ ★ ★ ★
I want to celebrate the cultural and religious occasions and holidays of my culture of origin ★ ★ ★ ★ ★
I want to actively participate in chinese cultural occasions and festivals ★ ★ ★ ★ ★
The relationship with the entourage and groups of friends
The majority of my very close friends are from my culture of origin ★ ★ ★ ★ ★
It is important for me to have friends from different nationalities ★ ★ ★ ★ ★
I prefer to live with people from my culture of origin ★ ★ ★ ★ ★
Inter- communication
I am very interested in Chinese national news ★ ★ ★ ★ ★
I prefer to watch media when it is in my native language ★ ★ ★ ★ ★
I like to watch television and radio programs which are very appreciated by the Chinese people ★ ★ ★ ★ ★
The degree of cultural identification
I identify strongly with my culture of origin ★ ★ ★ ★ ★
My close friends often consider me to be a person very attached to their original cultural values. ★ ★ ★ ★ ★
Today, I greatly consider the education and experience of Chinese culture to form an opinion . ★ ★ ★ ★ ★
