1. What’s your gender?您的性别是?
2. How old are you?你多大了?
Under 0-15 years old 0-15岁
15-25 years old 15-25岁
25-35 years old 25-35岁
over 35 years old 超过35岁
3. The type of packaging you often buy for Coca-Cola?
您经常购买可口可乐的包装类型?
300ml cans 易拉罐装
330ml small bottle 小瓶装
500 ml bottle 瓶装
Glass bottle 玻璃瓶装
4. What other Coca-Cola products do you normally buy?
您平时会购买可口可乐公司的哪些其他产品
Sip Coke Zero零度可乐
Diet Coke健怡可乐
Sip diet coke无糖可乐
Sprite雪碧
fan ta芬达
yi quan怡泉
mei zhi yuan美汁源
eye-catching saliva pow醒目口水动力
5. What is the reason why you buy Coca-Cola?哪种是您购买可口可乐的原因?
taste good口感好
Advertising media促销活动
Promotional activities广告媒体
Product packaging attraction产品包装吸引
Like spokesmen喜欢代言人
other其他
6. Where do you buy Coca-Cola?
您一般在哪里购买可口可乐?
Supermarket store超市商店
Restaurant snack bar饭店小吃店
Vending machine自动售货机
Opening online shops网店
Mouth other其他
7. The reason why you choose Coca-Cola over other brands is that?
与其他品牌相比你选择可口可乐的原因是
brand品牌
taste口感
price价格
advertising广告
Recommendation from others他人推荐
packing包装
other其他
8. Do you remember the Coca-Cola advertising campaign?
您是否还记得可口可乐的广告宣传
remember记得
Dimly remembered隐约记得
Don’t remember不记得
9. How much do you spend on drinks every month?
你每个月花费多少钱购买饮料?
Less than 30 yuan 30元以下
30-50 yuan 30-50元
more than 50 yuan元以上
10. The price for each purchase of Coca-Cola is?
您每次购买可口可乐的价格是?
Under 3 yuan 3元以下
3-5 yuan 3-5元
5-10 yuan 5-10元
11元以上
11. What do you think of Coca-Cola’s price positioning?
您认为可口可乐的价格定位如何?
on the high side偏高
low偏低
the general一般
12. Which promotion method of Coca Cola attracts you most?可口可乐哪种促销方式最吸引您?
Give small gifts赠送小礼品
Open mouth prize开盖有奖
Multiple bottles of mouth discount多瓶优惠
Buy one and get one free买一赠一
Export discount降价折扣
scan code prize扫码有奖
13. What do you think of Coca-Cola’s promotion ?您如何看待可口可乐的促销活动?
Hate promotions, cheating elements 讨厌促销,有欺骗成分
All promotions have to raise the original price, but it’s all the same 促销的商品都要提高原价,其实都一样
It’s ok, though I know it’s not much cheaper 还可以,虽然知道便宜不了多少
liked it and thought it was worth it 喜欢,觉得很值
14. In order of your preference, please rank the different coke meals below:
按照您的喜好,请为下列不同的可乐套餐进行排序
A.Sweet meal for lovers情侣甜蜜套餐
B. Family warm package家庭温馨套餐
C. Party value package聚会超值套餐
D. Team sports package球队运动套餐
15. What do you think Coca-Cola does not reach the target?
您觉得可口可乐做的不到位的地方有哪些
The packing is not attractive enough 包装不够吸引人
Bad taste口感不好
Spokesmen have no influence代言人没有影响力
The oral propaganda is not in place 宣传做的不到位
The price is not fair价格不公道
other其他
When it mention that‘快乐肥宅水’,what is the first thing you think of? 当说到快乐肥宅水,你第一个想到了什么?
.What do you think of Coca -Cola products, please make some advice for company. 你认为可口可乐产品有什么不足之处?请你为可口可乐公司出谋划策