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By continuing with this questionnaire, you indicate that you agree with the following statement:

"I understand the purpose of the project and what is required of me, and any questions I had have been answered to my satisfaction. I agree to the arrangements described above in so far as they relate to my participation. I understand that participation is entirely voluntary and that I have the right to withdraw from this project at any time."
Yes,Iagreetotakepart
No,Idonotagreetotakepart
Part A: Demographic Information

Gender
Male
Female
Age
25yearsandbelow
Between2630years
Between31-39years
40yearsandabove
How long have you worked in Leicester Space Park?
1yearandbelow
1-5years
Branding General
Single
Married
Divorced
Widowed
Prefernottosay
Mark your choices in relations to the agreement and disagreement levels using the 5-point Likert Scale below. 5 is Strongly Agree, 4 is Agree, 3 is Neutral, 2 is Disagree, while 1 is strongly disagree.
AreSpaceParkLeicestermission,vision,cultureandvalueseffectivelycommunicatedtoallemployees? ★ ★ ★ ★ ★
DoesSpaceParkLeicesteremployeesunderstandbrandingandmarketing? ★ ★ ★ ★ ★
DoesSpaceParkLeicesteractivelyinvestinbrandingandmarketing? ★ ★ ★ ★ ★
AreemployeesatSpaceParkLeicesterpressuredorfeelmandatedtostrengthentheinstitutionsbrand? ★ ★ ★ ★ ★
DoesspaceParkLeicesterconveyeffectivelypublishedobjectivesandgoalsforbrandingandmarketingpractices? ★ ★ ★ ★ ★
DoyouthinkbrandingandmarketingpracticesoffervaluetoSpaceParkLeicester? ★ ★ ★ ★ ★
DoyouthinkSpaceParkLeicesterasclearlydescribedthemarketortargetaudienceinrelationstobrandingandmarketingpractices? ★ ★ ★ ★ ★
Part B: Tools and Functions
Does Space Park Leicester utilize online marketing communication?
Yes
No
Does Space Park Leicester utilize print media platforms (i.e. billboards, ads, Magazines, Newspaper, or Newsletters)?
Yes
No
Tools and functions 
AretheresufficientmarketingcommunicationtoolsaccessibletoSpaceParkLeicester? ★ ★ ★ ★ ★
DoesSpaceParkLeicesterutilizeeffectivebrandingtools? ★ ★ ★ ★ ★
DoesSpaceParkLeicestermonitorthecommentariesandfeedbackstheyobtainonsocialmediaplatforms? ★ ★ ★ ★ ★
DoesSpaceParkLeicesterconveyaneffectivepostingplan,strategies,orguidelineswhenpostingtheinstitutionscontent? ★ ★ ★ ★ ★
DoesSpaceParkLeicesterhaveaneffectivemodelorframeworkwithintheprocessofevaluatingthebrandingpractices? ★ ★ ★ ★ ★
DoesSpaceParkLeicesterparticipateinmarketingcampaigns(anyparticularmonthoftheyear)? ★ ★ ★ ★ ★
DoesSpaceParkLeicesterseeresearchersandacademicsasambassadorsoftheinstitution ★ ★ ★ ★ ★
Part C: Identity and Image

Identity and Image
DoesSpaceParkLeicesterbrandingandmarketingpracticesgenerateidentityaswellasdistinctionwiththemindsofthetargetedaudience? ★ ★ ★ ★ ★
DoesSpaceParkLeicesterbrandingpracticesbuildreputationandimageoftheinstitution? ★ ★ ★ ★ ★
DoesSpaceParkLeicesteradvertisingresultintheinstitutionsbrandtogoodpositioningwithinthecompetitiveenvironmentofhighereducation? ★ ★ ★ ★ ★
DoyouthinkthatSpaceParkLeicestersimageandidentitygivesacompetitiveedgeoveritsrivals? ★ ★ ★ ★ ★
DoesSpaceParkLeicestersimageandidentitygiveittargetaudienceindicatorsoffutureperformanceandinitiatives?DoyouthinkthesignificanceofmarketingSpaceParkLeicesterwillchangeinthefuture? ★ ★ ★ ★ ★
TowhatextentdoesSpaceParkLeicesterconsideritsbrandingpracticestobeeffectivewhenestablishingimageandidentitywithtargetedaudience? ★ ★ ★ ★ ★
Part D: Brand Reputation
HasSpaceParkLeicestereffectivelytargetedtopositionitsbrand? ★ ★ ★ ★ ★
DoyourecognizewhattheoverallreputationofSpaceParkLeicesteris? ★ ★ ★ ★ ★
Doestheorganizationsbrandingandmarketinghavespecificdepartmentsorareothersectionsofotherdepartments? ★ ★ ★ ★ ★
DoesSpaceParkLeicesterconveypartnershipwithregardstomarketingwithotherinstitutions? ★ ★ ★ ★ ★
Doesthecompanyutilizeeffectivelythepartnershipwithintheirpracticesofbranding? ★ ★ ★ ★ ★

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