Your age
18-25
25-35
35-45
45 and above
Your income
Below 2000
2000-4000
4000-6000
6000-8000
Above 8000
Your consumption frequency in Starbucks
The better the brand image of Starbucks, the higher your consumption frequency
You will increase your purchase frequency because Starbucks' products conform to your personal character
You will increase your purchase frequency because Starbucks' products conform to your cultural pursuit
Advertising will increase your frequency of buying Starbucks
Promotional activities will increase your frequency of buying Starbucks
Starbucks' product appearance (store decoration or product packaging) will attract you to buy again
Starbucks' product quality (taste) will attract you to buy again
Do you buy Starbucks products again because they are in line with your own social status recognition (such as highlighting consumption level and high taste)
Do you buy Starbucks products again because it conforms to your own society? Do you buy Starbucks products again because it will gain higher social status recognition in the eyes of others (such as showing consumption level and high taste)
You will recognize the high-end brand image of Starbucks because Starbucks has higher prices than other coffee brands, so you can buy back Starbucks
Starbucks' commodity prices meet your expectations and affect your repeated consumption