The influence of social networking sites on consumers decision making process for clothing brands in China.

Hi there, thanks a million for participating this survey. I am a taught postgraduate student from the York University and the research dissertation is one of my modules. This questionnaire is used to collect primary data to complete my dissertation. The research topic is “The influence of social networking sites on consumers’ decision-making process for clothing brands in China”. The main research aim is to critically analyze how social media especially social networking sites can influence Chinese consumers’ decision making process when they purchase clothing. This research project has strictly followed the University’s ethical guidelines and the online research ethical applications have been approved by the university. You will be completely anonymous filling this survey and will not disclose any of your personal data. All data will be maintained confidential and will only be used this this research project. The data will be deleted after the researcher submitting the dissertation and receiving the grade from the University. This questionnaire takes less than 5 minutes, and you can withdraw from this survey any time. Thank you so much for the patience and cooperation.
1. What is your gender?
Male
Female
Do not want to disclose
2. What is your age?
18-24
25-30
31-35
36-40
above 40
3. Which social networking sites do you use? (choose all applied)
WeChat
Weibo
Xiaohongshu
Douyin
Zhihu
Others (please specify)
4. How many hours do you spend on social networking sites every day?
Less than 1 hour
1 to 3 hours
3 to 5 hours
More than 5 hours
5. Which social networking platform do you engage most?(choose all applied)
WeChat
Weibo
Xiaohongshu
Douyin
Zhihu
Others (please specify)
6. How many clothing brands’ social networking accounts are you following?
Less than 5
5-10
10-20
20-30
More than 30
7. How often do you visit the brand’s social networking page?
Every day
Every other day
Once a week
Once a month
I don’t visit their pages
8. How often do you interact with (like, comments) the brands on social networking platforms?
Every day
Every other day
Once a week
Once a month
I don’t visit their pages
9. How often do you read other consumers’ comments related to the brands on social networking platforms?
Every day
Every other day
Once a week
Once a month
I don’t visit their pages
10. On social networking sites, whose opinions can have the biggest impacts on your decision-making process when you buy clothing?
Families or friends
Celebrities you like
Social media influencers
Opinion leaders
11. Other consumers’ reviews and comments can influence your opinions about a particular hotel.
Strongly agree
Agree
Neither Neither agree or disagree
Disagree
Strongly disagree
12. I will regret my purchase decisions if I see negative comments about a brand.
Strongly agree
Agree
Neither Neither agree or disagree
Disagree
Strongly disagree
13. Social media influencers influence my decision making when I make a purchase decision.
Strongly agree
Agree
Neither agree or disagree
Disagree
Strongly disagree
14. Celebrity endorsements influence my decision making when I make a purchase decision.
Strongly agree
Agree
Neither agree or disagree
Disagree
Strongly disagree
15. Other consumers’ comments or opinions influence my decision making when I make a purchase decision.
Strongly agree
Agree
Neither agree or disagree
Disagree
Strongly disagree
16. The promotion activities like vouchers on the brand’s social media page can influence my decision making when I make a purchase decision.
Strongly agree
Agree
Neither agree or disagree
Disagree
Strongly disagree

相关模板

更多免费模板

16题 | 被引用0次

使用此模板创建