The Survey of Stationery Store文具店调研表

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Basic Information of Store

门店基本信息

Store name:

门店名称:

    ____________
Store address:

门店地址:

    ____________
Shopkeeper name:

店主姓名:

    ____________
Store types:

门店类型:

wholesale market批发市场
stationery store in shopping mall商场里的文具店
stationery store near school学校附近的文具店
stationery store in school学校内的文具店
stationery store near home家附近的文具店
grocery store杂货店
gift shop礼品商店
supermarket超市
bookstore书店
online shop网店
others,please indicate:其他:

Surroundings of store:

商圈概况
nearby primary school邻近小学
nearby junior school邻近初中
nearby senior high school邻近高中
nearby college邻近大学
nearby office area邻近办公区
others,please indicate: 其他:

Type of school nearby

附近学校的类型
public school公立学校
private school私立学校
mixed type school公私混合型学校
noble school贵族学校
others,please indicate: 其他:
Main customers:

主要客群:

elementary school students小学生
parents of elementary school students小学生家长
junior school students初中生
parents of junior school students初中生家长
senior high school students高中生
parents of senior high school students高中生家长
college student大学生
office staff办公人群
teaching and administrative staff教职工
others,please indicate: 其他:
Area of store (㎡):

门店面积 (㎡):

    ____________
Rent of store (per year):

门店租金(每年):

    ____________
Number of shop assistant:

店员人数:

    ____________
The year of setting up:

开店年份:

    ____________

Opening hours:

营业时间:
    ____________
Peak season:

销售高峰期:

daily每日高峰期    ____________
weekly每周高峰期    ____________
monthly每月高峰期    ____________
Purchasing channels:

进货渠道

    ____________

Main supplier name:

主要供应商名称:
    ____________
Payment term of supplier:

进货结算方式:

    ____________
D istribution channel :

分销渠道

    ____________

Main client name:

主要客户名称:
    ____________
Payment term of client:

销售结算方式:

    ____________
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State of operation

经营状况

Business situation in recent two years:

近两年生意状况:
    ____________

Changes and trends in the stationery industry in the opinion of shopkeepers:

店主认为的文具行业发生的变化及趋势
    ____________
Main products/business and proportion:
主营产品/业务及占比:
stationery文具类
books书籍类
office supplies办公用品类
snack foods and confectionery零食糖果类
beverages饮料类
sports and recreation articles体育、娱乐用品类
homewares家居用品类
accessories饰品类
others,please indicate: 其他:
Total quantity of SKU for all categories:

全店所有商品SKU数量:

    ____________
Average daily sales:

平均日销售额:

    ____________

Average units per transaction:

平均客单量:
    ____________

Average revenue per account:

平均客单价:
    ____________
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Sales situation of stationery

文具销售情况

Proportion of stationery sales:

文具销售额占比:

    ____________
Stationery gross margin:

文具产品毛利率:

    ____________
The proportion of stationery on the shelf:

文具排面占比:

10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Stationery type for sale:

销售文具类型:

writing instrument 书写工具类

gel ink pen中性笔
pen钢笔
ballpoint pen圆珠笔
mechanical pencil自动铅笔
highlighter荧光笔
colored gel ink pen彩色中性笔
pencil木杆铅笔
gel refill替芯
pencil lead铅芯

others 其他类

ruler尺子
eraser橡皮
correction tape修正带
correction fluid修正液
correction paste修正贴
sharpener卷笔刀
desk sharpener削笔器
pencil bag笔袋
pencil case笔盒
schoolbag书包
scissors剪刀
glue stick固体胶
calculator计算器

paper products 纸品类

sewn notebook缝线本
soft cover notebook软抄本
plastic cover notebook胶套本
stapled notebook铁钉本
pu/leather cover note book皮革本
wireless note book无线装订本
hard cover notebook硬抄本
pads拍纸本|草稿本
plain paper白纸

kids&art 儿美类

marker马克笔
water color pen水彩笔
line drawing pen勾线笔
colored pencil彩铅
crayon蜡笔
oil pastel油画棒
pigment颜料
brush画刷
colored clay彩泥
super light clay超轻粘土
training aid教具
board game棋类
educational toy益智玩具
early education早教类

paper file 文件收纳类

zip closure wallet拉边袋
display book资料夹/资料册
wallet风琴包
report cover抽杆夹
others,please indicate: 其他:
Sales situation of writing instrument

门店书写工具销售状况

    ____________
Sales situation of paper products

门店纸品销售状况

    ____________
Sales situation of art supplies

门店美术用品销售状况

    ____________
Sales situation of office supplies

门店办公用品销售状况

    ____________
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Gel pen

中性笔

Upload photo of the No.1 selling gel pen:

上传销售第1中性笔的照片

点击进行拍照
The price and QTY/W of No.1 selling gel pen:

上传销售第1中性笔的信息

price    ____________
QTY/W    ____________
Upload photo of the No.2 selling gel pen:

上传销售第2中性笔的照片

点击进行拍照
The price and QTY/W of No.2 selling gel pen:

上传销售第2中性笔的信息

price    ____________
QTY/W    ____________
Upload photo of the No.3 selling gel pen:

上传销售第3中性笔的照片

点击进行拍照
The price and QTY/W of No.3 selling gel pen:

上传销售第3中性笔的信息

price    ____________
QTY/W    ____________
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Erasable gel pen

可擦中性笔

Upload photo of the No.1 selling erasable gel pen:

上传销售第1可擦中性笔的照片

点击进行拍照
The price and QTY/W of No.1 selling erasable gel pen:

上传销售第1可擦中性笔的信息

price    ____________
QTY/W    ____________
Upload photo of the No.2 selling erasable gel pen:

上传销售第2可擦中性笔的照片

点击进行拍照
The price and QTY/W of No.2 selling erasable gel pen:

上传销售第2可擦中性笔的信息

price    ____________
QTY/W    ____________
Upload photo of the No.3 selling erasable gel pen:

上传销售第3可擦中性笔的照片

点击进行拍照
The price and QTY/W of No.3 selling erasable gel pen:

上传销售第3可擦中性笔的信息

price    ____________
QTY/W    ____________
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Mech pencil

自动铅笔

Upload photo of the No.1 selling mech pencil:

上传销售第1自动铅笔的照片

点击进行拍照
The price and QTY/W of No.1 selling mech pencil:

上传销售第1自动铅笔的信息

price    ____________
QTY/W    ____________
Upload photo of the No.2 selling mech pencil:

上传销售第2自动铅笔的照片

点击进行拍照
The price and QTY/W of No.2 selling mech pencil:

上传销售第2自动铅笔的信息

price    ____________
QTY/W    ____________
Upload photo of the No.3 selling mech pencil:

上传销售第3自动铅笔的照片

点击进行拍照
The price and QTY/W of No.3 selling mech pencil:

上传销售第3自动铅笔的信息

price    ____________
QTY/W    ____________
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Corrector

修正用品

Upload photo of the No.1 selling corrector:

上传销售第1修正用品的照片

点击进行拍照
The price and QTY/W of No.1 selling corrector:

上传销售第1修正用品的信息

price    ____________
QTY/W    ____________
Upload photo of the No.2 selling corrector:

上传销售第2修正用品的照片

点击进行拍照
The price and QTY/W of No.2 selling corrector:

上传销售第2修正用品的信息

price    ____________
QTY/W    ____________
Upload photo of the No.3 selling corrector:

上传销售第3修正用品的照片

点击进行拍照
The price and QTY/W of No.3 selling corrector:

上传销售第3修正用品的信息

price    ____________
QTY/W    ____________
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Compass

圆规

Upload photo of the No.1 selling compass:

上传销售第1圆规的照片

点击进行拍照
The price and QTY/W of No.1 selling compass:

上传销售第1圆规的信息

price    ____________
QTY/W    ____________
Upload photo of the No.2 selling compass:

上传销售第2圆规的照片

点击进行拍照
The price and QTY/W of No.2 selling compass:

上传销售第2圆规的信息

price    ____________
QTY/W    ____________
Upload photo of the No.3 selling compass:

上传销售第3圆规的照片

点击进行拍照
The price and QTY/W of No.3 selling compass:

上传销售第3圆规的信息

price    ____________
QTY/W    ____________
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Color pencil

彩铅

Upload photo of the No.1 selling color pencil:

上传销售第1彩铅的照片

点击进行拍照
The price and QTY/W of No.1 selling color pencil:

上传销售第1彩铅的信息

price    ____________
QTY/W    ____________
Upload photo of the No.2 selling color pencil:

上传销售第2彩铅的照片

点击进行拍照
The price and QTY/W of No.2 selling color pencil:

上传销售第2彩铅的信息

price    ____________
QTY/W    ____________
Upload photo of the No.3 selling color pencil:

上传销售第3彩铅的照片

点击进行拍照
The price and QTY/W of No.3 selling color pencil:

上传销售第3彩铅的信息

price    ____________
QTY/W    ____________
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Color marker

马克笔

Upload photo of the No.1 selling color marker:

上传销售第1马克笔的照片

点击进行拍照
The price and QTY/W of No.1 selling color marker:

上传销售第1马克笔的信息

price    ____________
QTY/W    ____________
Upload photo of the No.2 selling color marker:

上传销售第2马克笔的照片

点击进行拍照
The price and QTY/W of No.2 selling color marker:

上传销售第2马克笔的信息

price    ____________
QTY/W    ____________
Upload photo of the No.3 selling color marker:

上传销售第3马克笔的照片

点击进行拍照
The price and QTY/W of No.3 selling color marker:

上传销售第3马克笔的信息

price    ____________
QTY/W    ____________
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Stapler

订书机

Upload photo of the No.1 selling stapler:

上传销售第1订书机的照片

点击进行拍照
The price and QTY/W of No.1 selling stapler:

上传销售第1订书机的信息

price    ____________
QTY/W    ____________

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