Do you have a higher willingness to purchase products after watching short videos?
Which emotional factors are more likely to influence your purchasing decisions after watching short videos? (Select all that apply)
Excitement
Happiness
Surprise
Fear
Sadness
Do you prefer personalized recommendations for products after watching short videos?
How important is the match between the products shown in the short videos and your personal preferences?
Very important
Important
Neutral
Not important
Not at all important
Do you feel more inclined to make impulsive purchases after watching short videos?
Do you find yourself comparing prices more often after watching short videos?
Do you tend to trust the product recommendations in short videos?
Do you feel more influenced by peer reviews and comments after watching short videos?
Do you find yourself researching more about the products shown in short videos?
Do you feel more inclined to share the short videos with others?
Do you feel more motivated to take action (e.g. make a purchase, sign up for a service) after watching short videos?
Do you feel more engaged with the content of short videos compared to other forms of advertising?
Do you feel more connected to the brands or products shown in short videos?
Do you feel more influenced by influencers or celebrities in short videos?
Do you feel more motivated to explore new products or brands after watching short videos?
Which emotional factors are more likely to influence your purchasing decisions after watching short videos? (Select all that apply)
Excitement
Happiness
Surprise
Fear
Sadness
Which factors affect your purchasing decisions after watching short videos? (Select all that apply)
Price
Quality
Brand reputation
Product reviews
Product features
Which types of products are you more likely to purchase after watching short videos? (Select all that apply)
Fashion
Beauty
Electronics
Home goods
Food and beverages
Which platforms do you prefer to watch short videos on? (Select all that apply)
TikTok
Instagram
YouTube
Snapchat
Facebook
Which factors are important to you when choosing to watch a short video? (Select all that apply)
Length of the video
Content relevance
Entertainment value
Influencer or celebrity presence
Visual appeal