Which online video platform do you use most frequently?
某视频平台
某视频平台
某视频平台
某视频平台
某视频平台
某视频平台
Other
How often do you use online video platforms?
Multiple times a day
Once a day
A few times a week
Once a week
Less than once a week
Do you follow any content creators on online video platforms?
How likely are you to buy a product recommended by a content creator on an online video platform?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
Which online video platform do you think is most effective for product promotion?
某视频平台
某视频平台
某视频平台
某视频平台
某视频平台
某视频平台
Other
How often do you watch live - streaming sales on online video platforms?
Multiple times a week
Once a week
A few times a month
Once a month
Less than once a month
How important is a content creator's influence when making a purchase decision?
Very important
Somewhat important
Neutral
Somewhat unimportant
Very unimportant
How likely are you to recommend a content creator on an online video platform?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
How much do you consider the quality of a product when making a purchase decision based on an online video platform recommendation?
Very much
Somewhat
Neutral
Not much
Not at all
How important is a content creator's authenticity when making a purchase decision?
Very important
Somewhat important
Neutral
Somewhat unimportant
Very unimportant
Which of the following factors influence your decision to follow a content creator? (Select all that apply)
Content quality
Personality
Update frequency
Recommendation accuracy
Online video platform
Audience interaction
Niche expertise
Visual style
Promotion ability
Cultural connotation
Gender charm
Age similarity
Regional identity
Seasonal content
Economic background
Sustainable concept
Health - related topics
Which online video platforms do you use? (Select all that apply)
某视频平台
某视频平台
某视频平台
某视频平台
某视频平台
某视频平台
Other
What types of content do you prefer to watch on online video platforms? (Select all that apply)
Entertainment shows
Educational courses
Fashion vlogs
Home decoration tutorials
Book reviews
Health tips
Sports highlights
Food making videos
Game live - streaming
Other
Which age group do you belong to? (Select all that apply)
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 and above
Which region do you live in? (Select all that apply)