The Interactive Effect of Travel Companion Type and Tourism Activity Type on Travel Intention through Tourist–Destination Identification Study

Please imagine that you and one of your family members/friends (please write his/her name below) are planning to go on a trip during your upcoming vacation. Although you have not yet decided on the destination, you visit a nearby travel agency to seek recommendations. The travel consultant recommends a tourism package to [Destination Name]. The package includes round-trip transportation, hotel accommodation, and two tourism activities.
Please write the name of your travel companion (family member/friend)
    ____________
In real life, such a travel situation could happen. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I had no difficulty imagining myself in this situation. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I am concerned about choosing the tourism package. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
Choosing the tourism package is important to me. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I am worried about selecting the right tourism package. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I identify strongly with this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I feel a sense of belonging to this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
This destination reflects who I am. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I feel personally connected to this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
When someone praises this destination, it feels like a personal compliment to me. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I feel emotionally attached to this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I intend to visit this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I would consider purchasing this tourism package. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I am willing to choose this destination for my next trip. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I would recommend this destination to others. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I would encourage my family or friends to visit this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
Please fill in the travel companion type in the scenario
Family
Friend
Please indicate the tourism activity type presented in the scenario. 1 = Completely Relaxing Activities | 7 = Completely Challenging Activities
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
The travel companion positively influenced my travel experience. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
The tourism activities matched my expectations. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
I would enjoy the overall travel experience. (1 = Strongly Disagree, 7 = Strongly Agree)
1 ★ ★ ★ ★ ★
2 ★ ★ ★ ★ ★
3 ★ ★ ★ ★ ★
4 ★ ★ ★ ★ ★
5 ★ ★ ★ ★ ★
6 ★ ★ ★ ★ ★
7 ★ ★ ★ ★ ★
What is your gender?
Female
Male
Other
What is your age in years?
18 to 25
26 to 35
36 to 45
Older than 45
Please indicate your educational background.
Less Than High School
High School/Technical School Degree
Undergraduate/Associate Degree
Postgraduate Degree
How often do you travel for leisure each year?
Once
Two to three times
Four to five times
More than five times

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