Dietary Supplements Market Research Survey

Hi, we're Sirio – a leading Chinese CDMO for dietary supplements. We'd love your quick insights on the Korean market. This short survey takes just 3–5 minutes. All responses are for our internal research only. Thanks for your time!
What is your company’s business type?
Brand owner / finished product manufacturer
OEM/ODM contract manufacturer
Raw material supplier
Distributor / wholesaler
Retailer (e.g., pharmacy, chain store)
E-commerce platform
Other (please specify)
Who is your company’s main target consumer group?
Infants and toddlers
Children and teenagers
College students / new professionals
Office workers
Middle-aged adults
Seniors (over 60 years)
Pregnant / breastfeeding women
Sports and fitness enthusiasts
All (no specific segment)
Other (please specify)
Which health functional food categories have been your company’s main focus in the past year? (Multiple choice, up to 3)
Beauty from within
Gut Health
Brain Health
Eye Care
Sleep Aid & Mental Wellness
Weight management
Sports nutrition
Bone / joint health
Other (please specify)
How are local consumers’ preferences for product formats changing? (Multiple choice, up to 3)
Liquid stick packs
Jelly sticks
Gummies
chewable tablets
Powders
Traditional tablets / capsules
Traditional Softgel
Plant-based Softgel
Other (please specify)
Which consumer trends do you observe as most prominent in your market?
Healthy Pleasure – treating health as enjoyment, not management
Preference for natural / herbal ingredients (71% of consumers favour natural ingredients)
Fitness boom driving sports nutrition growth
Purpose-driven consumption – targeting specific health issues (fatigue, gut, sleep, etc.)
Growing demand for personalized nutrition
Ultra-low-price / small-quantity purchase strategy
High cost-performance / rational consumption
Other (please specify)
When selecting a health food ingredient / OEM supplier, what factors matter most to your company? 
Prouct price
Product quality and safety
RD capability and innovation
Delivery lead time and reliability
Brand reputation
Customization service capacity
What type of products is your company most urgently looking for at this time? (Open ended – please briefly describe)
    ____________
Is your company interested in cooperating with Chinese CDMO companies?
Very interested – currently looking for partners
Interested, but need more information
Not interested at the moment
Already have a Chinese partner
Before this exhibition, had you ever heard of Sirio?
Yes, very familiar with it
Yes, heard of it slightly
No, never heard of it
When you think of Sirio as a potential CDMO partner, what traits or impressions first come to mind?
Reliable product quality and strict quality control
Competitive pricing / good cost-performance
Strong R innovation and novel formulations
Stable delivery and reliable supply chain
Strong customization capability and flexible cooperation
Well-versed in local market regulations, strong registration support
No specific impression / not familiar enough
Other (please specify)

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