Have you purchased a portable Bluetooth speaker in the past 12 months?
What are your TOP 3 considerations when buying a Bluetooth speaker? (Choose 3)
Sound quality
Battery life
Waterproof performance
Price
Brand reputation
Design / Appearance
Smart features (APP control, voice assistant)
Where do you usually learn about new Bluetooth speaker brands/products?
Amazon search / recommendations
YouTube reviews
Social media (TikTok, Instagram, Facebook)
Recommendations from friends
In-store experience
Other
Do you check user reviews before purchasing a Bluetooth speaker?
Always check, reviews significantly influence my decision
Sometimes check, just for reference
Rarely check, mainly focus on product specs
How familiar are you with the brand Soundcore? (1 = Not familiar at all, 4 = Very familiar)
How familiar are you with the brand Houl Zallee? (1 = Not familiar at all, 4 = Very familiar)
How familiar are you with the brand JBL? (1 = Not familiar at all, 4 = Very familiar)
How familiar are you with the brand W-KING? (1 = Not familiar at all, 4 = Very familiar)
How familiar are you with the brand Bose? (1 = Not familiar at all, 4 = Very familiar)
When you think of "outdoor portable Bluetooth speakers", what are the first 3 keywords that come to your mind?
In your opinion, what are the main issues with current Bluetooth speaker products on the market? (Optional)
What is your age group?
18-25
26-35
36-45
46-55
55+
What is your current region?
North America (US/Canada)
Europe
Asia-Pacific
Other