Have you ever tried Tese brand beverages before?
Yes, I have tried it
No, I havent tried it yet
How often do you consume Tese beverages on campus?
More than once a day
Once a day
3-4 times a week
1-2 times a week
Less than once a month
Never
Where do you usually purchase Tese beverages on campus?
Campus supermarket
Vending machine
Canteen store
Campus coffee shop/ beverage shop
Group purchase on campus platform
Other
What is your acceptable price range for a single bottle/can of Tese beverage?
Below 3 RMB
3-5 RMB
5-8 RMB
8-12 RMB
More than 12 RMB
Which type of Tese beverage do you prefer more?
Tea-based beverages (including milk tea, fruit tea, pure tea, etc.)
Fruit-flavored sodas (carbonated drinks with fruit flavors)
I like both equally
I dont like either type
Which of the following flavors of Tese beverages have you ever purchased? (Multiple choices allowed)
Peach oolong tea
Lemon green tea
Original black tea
Grape flavored soda
Orange flavored soda
Lychee flavored soda
Other (please specify in the suggestion question later)
What packaging size of Tese beverage do you usually choose?
300-350ml (small portable size)
500-550ml (regular size)
1L (family share size
Canned (330ml)
Other
Which of the following factors most affects your decision to buy Tese beverages?
Taste
Price
Packaging design
Nutritional ingredients (low sugar, low calorie, etc.)
Promotional activities
Recommendation by classmates/friends
Convenience of purchase
Other
How would you rate the taste of Tese beverages you have tried? (1 star = very dissatisfied, 5 stars = very satisfied)
Which of the following improvements would make you more willing to buy Tese beverages? (Multiple choices allowed)
Launch low-sugar/sugar-free versions
Launch limited flavors for campus exclusive
Launch more small-portioned products
Add more environmentally friendly packaging options
Offer more student-exclusive discounts
Increase placement in campus vending machines
Hold campus trial events
Other
If Tese launches new products suitable for student scenarios, which of the following would you be most interested in?
Functional drinks suitable for staying up late to study/exercise
Small package drinks suitable for sharing in dormitory parties
Portable drinks suitable for taking to class
Drinks with co-branded designs with popular IPs among students
Other
Do you have any other suggestions or comments on Tese beverages sold on campus? You can tell us about flavors you hope to launch, problems you have encountered when purchasing, etc.