Which age group do you belong to?
Under 18
18–25
26–40
Over 40
Have you heard of Enshi selenium tea?
Very familiar
Heard of it
Never heard
Have you ever drunk Enshi selenium tea?
Often
Occasionally
Seldom
Never
Do you know Enshi is the “World Capital of Selenium”?
Do you understand the health benefits of selenium-rich tea?
Very well
Generally
Not at all
Do you have a tea-drinking habit?
Every day
Occasionally
Rarely
Never
What type of tea do you prefer?
Green tea
Black tea
Flower tea
Oolong tea
No preference
How do you know Enshi selenium tea?
Short videos / Internet
Physical stores
Friends’ recommendation
Travel experience
Live streaming sales
What do you mainly buy tea for?
Daily drinking
Gifts
Health care
Collection
What attracts you most about Enshi selenium tea?
Selenium-rich and healthy
Good taste and fragrance
Authentic origin
Green and organic
Good price
How do you evaluate the taste of Enshi selenium tea?
Very good
Average
Not good
Never tasted
What price range can you accept for Enshi selenium tea (per 500g / per standard package)?
Under 50 yuan
50–150 yuan
150–300 yuan
Over 300 yuan
Would you pay more for its selenium health value?
How do you think about its current packaging?
Elegant and simple
Ordinary
Outdated
Too luxurious
What are the main weaknesses of Enshi selenium tea?
Insufficient promotion
Low brand awareness
Ordinary packaging
Confusing pricing
Which packaging type do you prefer?
Bulk tea
Gift box
Independent small bag
Tea bag
Will you buy Enshi selenium tea in the future?
Definitely yes
Maybe
Not sure
No
Do you think it is suitable for export promotion?
Very suitable
Moderately suitable
Not suitable
Will you recommend it to others?
Definitely yes
Yes
Neutral
No
In your opinion, what is the biggest competitive advantage of Enshi selenium tea compared with other teas?
What improvements does Enshi selenium tea need in market promotion, product design and sales?