What is your gender?
A. Male
B. Female
C. Prefer not to say
What is your age range?
A. Under 18
B. 18-24
C. 25-34
D. 35-44
E. 45 and above
What is your highest level of education completed?
A. High school or below
B. Associate degree
C. Bachelors degree
D. Masters degree or above
What is your approximate monthly personal income?
A. Less than $500
B. $500 - $1000
C. $1001 - $2000
D. $2001 - $3500
E. More than $3500
F. No personal income
Which of the following best describes your current familiarity with Hanfu?
A. Never heard of it
B. Heard of it but have no basic knowledge
C. Know basic styles (e.g., Shenyi, Ruqun)
D. Regularly follow Hanfu trends and culture
E. Own at least one set of Hanfu and wear it occasionally
How did you first learn about Hanfu culture?
A. Social media (e.g., TikTok, Instagram, Xiaohongshu)
B. TV dramas / movies
C. Recommendations from friends or family
D. School / cultural activities
E. Online articles / documentaries
F. Hanfu offline events / exhibitions
G. Other: ______
Hanfu has different style categories. Which of the following styles are you most interested in? (Select up to 3)
A. Ruqun (top + skirt)
B. Aoqun (jacket + skirt)
C. Beizi / Banbi (straight coat / half-sleeve upper garment)
D. Shenyi (deep robe)
E. Zhiduo / Daopao (straight robe for men)
F. Xiuhefu (traditional wedding Hanfu)
G. Qixiong Ruqun (high-waisted upper garment + skirt)
H. Other: ______
(1) Fabric comfort and breathability
(2) Design aesthetics and traditional cultural authenticity
(4) Size inclusivity and fit
(5) Brand reputation and user reviews
(6) Customization options (e.g., size, embroidery details)
What is your acceptable price range for a complete set of daily-wear Hanfu?
A. Under $50
B. $51 - $100
C. $101 - $200
D. $201 - $350
E. $351 - $500
F. Above $500
What is your acceptable price range for a high-end / ceremonial Hanfu (e.g., wedding, performance)?
A. Under $150
B. $151 - $300
C. $301 - $600
D. $601 - $1000
E. Above $1000
Which of the following channels do you prefer to use when purchasing Hanfu? (Select up to 2)
A. Official brand websites
B. E-commerce platforms (e.g., Amazon, Taobao, Etsy)
C. Social media shop links (e.g., Instagram shop, TikTok shop)
D. Offline Hanfu physical stores
E. Second-hand platforms (e.g., Xianyu, Depop)
F. Custom studio private appointments
G. Other: ______
How likely are you to recommend Hanfu products to your friends or family?
What is the main scenario where you would wear Hanfu? (Select up to 2)
A. Daily casual wear (e.g., shopping, walking)
B. Traditional cultural festivals (e.g., Lunar New Year, Mid-Autumn Festival)
C. Cosplay / photography activities
D. Wedding / formal ceremonies
E. Hanfu club / offline cultural events
F. School / workplace cultural activities
G. Other: ______
What is the biggest concern you have when buying Hanfu online?
A. Actual fabric quality differs from product pictures
B. Size does not match the size chart
C. Design details (e.g., embroidery, patterns) are not as shown
D. Slow shipping or high logistics cost
E. Difficulty in returning / exchanging items
F. Lack of after-sales service
G. No concerns for online shopping of Hanfu
H. Other: ______
Are you interested in personalized customized Hanfu services (e.g., custom size, custom embroidery patterns, fabric selection)?
A. Yes, very interested, and willing to pay extra for customization
B. Maybe interested, if the additional cost is acceptable
C. Neutral, no strong preference
D. Not interested, ready-to-wear Hanfu is enough
Which of the following Hanfu supporting products are you likely to purchase together with Hanfu clothing? (Select up to 3)
A. Traditional hair accessories (e.g., buyao, hua)
B. Hanfu-specific shoes (e.g., embroidered shoes, cloud shoes)
C. Traditional jewelry (e.g., jade pendants, earrings)
D. Hanfu props (e.g., round fans, oil-paper umbrellas)
E. Makeup products suitable for Hanfu styling
F. Storage bags / boxes for Hanfu
G. None of the above
H. Other: ______
If a Hanfu brand launches a new collection, what information would you most want to see on the product detail page? (Select up to 3)
A. Real-life wearing pictures / videos
B. Detailed fabric composition and care instructions
C. Size measurement guide with real model references
D. Cultural background introduction of the design
E. User reviews with real photos
F. Customization option descriptions
G. Price comparison with similar products
H. Other: ______
Would you be willing to participate in offline Hanfu cultural experience activities organized by brands (e.g., Hanfu shows, traditional handicraft workshops)?
A. Yes, definitely willing, and would actively sign up
B. Maybe willing, if the activity time and location are convenient
C. Neutral, depends on the activity content
D. Not willing, prefer to learn about Hanfu online
What suggestions do you have for improving Hanfu products or shopping experience? Please describe in detail.
Would you like to receive event updates or new product notifications from Hanfu brands in the future?
A. Yes, please send updates to my email (leave your email below)
B. No, thank you
[If yes] Please leave your email address: