| Much less important | Slightly less important | Same importance | Slightly more important | Much more important | |
| Overall ranking | |||||
| Subject(s) ranking | |||||
| Cost - tuition (including tuition discounts for online programs), living expenses, scholarships | |||||
| Location | |||||
| Employment rate, graduate outcomes and alumni network | |||||
| Word-of mouth and reputation (from peers, current or past students, parents, etc.) | |||||
| Campus facilities and student support services (including COVID-19 related student support services) | |||||
| Access to face-to-face learning |
| Strongly disagree | Disagree | Neither agree nor disagree | Agree | Strongly agree | Im unable to judge | |
| This institution is well-ranked among institutions in its home country. | ||||||
| This institution has strong and distinctive selling points that appeal to students and parents in my country. | ||||||
| This institution’s location is popular among students and families in my country. | ||||||
| This institutions website has easy to access information that helps me understand its program offerings, entry requirements, and application process. | ||||||
| This institution has an active online presence in local social media channels in my country. | ||||||
| This institution has active engagement events in my country, attending fairs and/or hosting info sessions, workshops, alumni events, etc. | ||||||
| This institution has reliable and efficient admissions processes. | ||||||
| This institution’s admission requirement matches its overall strength and reputation. | ||||||
| This institution has provided sufficient training and support to my organization through in-country representative(s), or on-campus admission/recruitment staff. | ||||||
| This institution has in-country representatives who are knowledgeable about the institution and professional in engaging with my organization. |
| Strongly disagree | Disagree | Neither agree nor disagree | Agree | Strongly agree | Im unable to judge | |
| This institution is well-ranked among institutions in its home country. | ||||||
| This institution has strong and distinctive selling points that appeal to students and parents in my country. | ||||||
| This institution’s location is popular among students and families in my country. | ||||||
| This institutions website has easy to access information that helps me understand its program offerings, entry requirements, and application process. | ||||||
| This institution has an active online presence in local social media channels in my country. | ||||||
| This institution has active engagement events in my country, attending fairs and/or hosting info sessions, workshops, alumni events, etc. | ||||||
| This institution has reliable and efficient admissions processes. | ||||||
| This institution’s admission requirement matches its overall strength and reputation. | ||||||
| This institution has provided sufficient training and support to my organization through in-country representative(s), or on-campus admission/recruitment staff. | ||||||
| This institution has in-country representatives who are knowledgeable about the institution and professional in engaging with my organization. |