H&M Men's Jackets – Consumer Research Questionnair

This anonymous survey is for academic research into consumer preferences for H&M men's jackets and recommendations for AW2027. Participation is voluntary. No names or contact details are requested.
*1. How much would you normally be willing to spend on an everyday jacket?
*2. What colour would you prefer for an everyday jacket?
*3. What type of jacket would you be most interested in purchasing for Autumn/Winter 2027?
*4. Which factor is most important when purchasing a jacket?
*5. Where do you usually purchase jackets?
*6. Have you purchased a men's jacket from H&M before?
*7. Have you purchased clothing from H&M before?
*8. How often do you purchase jackets or outerwear?
*9. What is your age group?
*10. Are you aged 18 or over and willing to participate in this anonymous survey?
*11. Which jacket feature would be most valuable to you?
*12. How important is sustainability when purchasing a jacket?
*13. Would you consider paying more for a jacket with verified sustainable materials or improved durability?
*14. How would you prefer to hear about a new H&M jacket collection?