Pre-Course Survey: Business Storytelling & Presentation Skills – Ericsson

Dear participant,Thank you for taking about 10 minutes to complete this short survey before our Storytelling workshop on September 28–29.Your answers will be used only to fine-tune the course design — so that the examples, exercises, and emphasis match your real work situations. There are no right or wrong answers, and your responses will be treated confidentially and only reported in aggregate.We'd like to understand two things: 

1. Your current pain points when presenting and reporting; 

2. Your expectations for this workshop.

*1. Your role
2. If you selected "Other" for your role, please specify
*3. Your country/location
*4. How often do you need to present or report at work?
*5. Which of the following are your main presentation/reporting scenarios at work? (select all that apply)
Presenting IT solutions to internal sales / regional IT teams — so they can understand, remember, and re-tell it to customers
Reporting to global product / security departments to align processes or secure resources and support
Project progress and value updates to management or peers
Handling unexpected issues, risks, or challenging questions on the spot (incidents, escalations)
Regular team meetings or knowledge sharing with colleagues across countries
Supporting sales in front of customers as the technical expert (Q&A, deep dives)
*6. Looking at the scenarios you selected above, which ONE is the most challenging for you today? (pick one letter from the previous question)
*7. What are your biggest difficulties when presenting or reporting? (select up to 3)
I tend to say what I want to say, rather than what the audience wants to hear
My content is often a flat list of information — no clear structure or single key message
My content is too technical — sales or non-technical audiences can't follow or re-tell it
I don't get the resources or decisions I ask for when reporting upward
When challenged with unexpected or tough questions, I get defensive or stuck
Cultural differences cause misunderstandings (e.g., "reading between the lines" with different regions or HQ)
Running over time / hard to keep the story within the allotted time
Nervousness or lack of confidence presenting in English
Other
8. If you selected "Other" for your biggest difficulties, please specify
*9. Overall, how confident are you in your current business presentation skills? (1 = Not confident at all, 5 = Very confident)
*10. Please briefly describe ONE recent real presentation/reporting situation — one that either went badly ("a crash") or went well. Just a few sentences: who was the audience, what was the topic, and what happened. (Your story may be anonymized and used as practice material in class — no slides or confidential data needed.)
*11. What do you most want to take away from this workshop? (select up to 3)
How to analyze my audience and speak to what they care about
How to structure a technical topic into a clear, compelling story (one core message, clear storyline)
How to make technical content easy to understand and easy for sales to re-tell to customers
How to handle unexpected situations and challenging questions with confidence
How to adapt my message across cultures (e.g., Japan, Europe, Middle East, Africa)
How to design openings and closings that drive action
Practice with real scenarios and get professional feedback
Other
12. If you selected "Other" for what you want to take away, please specify
*13. Which learning formats work best for you in an online session? (select up to 2)
Short lectures with real business cases
Small-group practice in breakout rooms
Role plays and live challenge simulations
Video case analysis
Group competitions with voting
Templates and checklists I can reuse after the course
*14. If the trainer could answer just ONE question for you, what would it be?
15. Anything else you'd like the trainer to know before the workshop? (Optional)