请输入Selection

复制-测试集M2 -直播团队建设和产品选择

ASEAN Live-streaming E-commerce International Training Resource Package | English Version

东盟直播电商国际化培训资源包 | 英文版问卷标题

Selection

测试集M2 -直播团队建设和产品选择

ASEAN Live-streaming E-commerce International Training Resource Package | English Version

东盟直播电商国际化培训资源包 | 英文版

nstructions: This test assesses the capability module above. Part I and II are multiple choice; Part III fill-in-the-blank; Part IV short answer; Part V case analysis. An answer key with scoring is provided at the end. Total: 100 points.

说明：本测试评估上述能力模块。第一部分和第二部分是多项选择；第三部分填空；第四部分简答；第五部分案例分析。最后提供了一个带有评分的答案键。总分： 100分。

Part I. Multiple Choice - Single Answer (20 questions, 2 points each)

第一部分 单项选择题

*1. 1. Which step comes first when setting up a live-streaming business?

1. 建立直播业务时，哪一步是第一步？

*2. 2. Which of the following is a mainstream Chinese live platform for brand self-broadcast?

2. 以下哪项是中国主流的品牌自播直播平台？

*3. 3. When choosing a platform, the most important factor is:

3. 选择平台时，最重要的因素是：

*4. 4. Which is NOT typically required for platform onboarding?

4. 平台入职通常不需要哪一项？

*5. 5. An online live room setup usually includes:

5. 在线直播室设置通常包括：

*6. 6. A professional offline live room typically adds:

6. 专业线下直播室通常会增加：

*7. 7. Which type of host focuses on a specific product category with expertise?

7. 哪种类型的房东专注于具有专业知识的特定产品类别？

*8. 8. Which quality is essential for a successful live host?

8. 哪项素质对于房东/体验达人的成功至关重要？

*9. 9. Host image shaping includes:

9. 房东/体验达人形象塑造包括：

*10. 10. The primary principle of live product selection is:

10.现场产品选型的主要原则是：

*11. 11. Data-driven product selection relies on:

11.数据驱动的产品选择依赖于：

*12. 12. Which is a common product selection channel?

12.哪个是常见的产品选择渠道？

*13. 13. A common pricing element is:

13.一个常见的定价要素是：

*14. 14. A 'loss-leader' pricing strategy uses:

14. “亏损领导者”定价策略使用：

*15. 15. Product combination strategy aims to:

15.产品组合策略旨在：

*16. 16. Which is a typical product-combo method?

16.哪种是典型的产品组合方法？

*17. 17. Real-name authentication on platforms is mainly for:

17.平台上的实名认证主要用于：

*18. 18. A streaming operator is responsible for:

18.流媒体运营商负责：

*19. 19. Selecting products for the ASEAN market should consider:

19.为东盟市场选择产品应考虑：

*20. 20. Which document helps prove product legality for cross-border live sales?

20.哪份文件有助于证明跨境实时销售的产品合法性？

*21. 21. The goal of 'host image building' is to:

21.「房东形象建设」的目标是：

Part II. Multiple Choice - Multiple Answers (5 questions, 3 points each)

第二部分 多项选择题

*22. 1. Which are common live platforms to evaluate before onboarding? (Select all that apply)

1. 哪些是入职前需要评估的常见实时平台？ （请选择所有适用项）

*23. 2. Which items belong to an online live room setup? (Select all that apply)

2. 哪些项目属于在线直播室设置？ （请选择所有适用项）

*24. 3. Which are valid product selection principles? (Select all that apply)

3. 哪些是有效的产品选择原则？ （请选择所有适用项）

*25. 4. Which are common pricing strategies? (Select all that apply)

4. 哪些是常见的定价策略？ （请选择所有适用项）

*26. 5. Which factors should a product combo consider? (Select all that apply)

5. 产品组合应考虑哪些因素？ （请选择所有适用项）

Part III. Fill-in-the-Blank (10 questions, 2 points each)

第三部分 填空题

*27. 1. Before going live, sellers must complete platform ____ and real-name authentication. ____________

1. 在上线之前，卖家必须完成平台____和实名认证。____________

*28. 2. An ____ live room uses a fixed space with professional lighting and acoustics. ____________

2. ____起居室使用固定空间，配备专业照明和声学设备。____________

*29. 3. A ____ host specializes in one product category with deep knowledge. ____________

3. ____房东擅长某个产品类别，且知识渊博。____________

*30. 4. Product ____ means choosing goods that fit the audience and platform rules. ____________

4. 产品____意味着选择适合受众和平台规则的商品。____________

*31. 5. ____-driven selection uses sales and search data instead of guesswork. ____________

5. ____-驱动的选择使用销售和搜索数据，而不是猜测。____________

*32. 6. A ____-leader item is priced low to draw traffic and build trust. ____________

6. ____-领导者项目的价格较低，以吸引流量和建立信任。____________

*33. 7. Product ____ strategy combines anchor, traffic, and complementary items. ____________

7. 产品____策略结合了锚、流量和补充项目。____________

*34. 8. For ASEAN markets, ____ sensitivity (e.g. Halal) must guide selection. ____________

8. 对于东盟市场， ____敏感度（例如清真）必须指导选择。____________

*35. 9. The streaming ____ controls links, comment cards, and lighting during the show. ____________

9. 流媒体____控制节目期间的链接、评论卡和照明。____________

*36. 10. Product ____ (qualification) documents prove a good is legal to sell. ____________

10.产品____ （资质）文件证明货物合法销售。____________

Part IV. Short-Answer Questions (3 questions, 5 points each)

第四部分 简答题

*37. 1. Compare online and offline live room setup, and state when each is preferred.

1. 比较在线和离线直播室设置，并说明何时首选。

*38. 2. Explain a data-driven product selection workflow in three steps.

2. 通过三个步骤解释数据驱动的产品选择工作流程。

*39. 3. Why must ASEAN live product selection consider religion and culture? Give an example.

3. 为什么东盟现场产品选择必须考虑宗教和文化？举个例子。

Part V. Case Analysis (1 question, 10 points)

第五部分 案例分析

*40. Case: A seller wants to launch a live room for Southeast Asia selling beauty and snacks. They have a small budget and no prior broadcast experience. Advise on (a) platform choice, (b) a minimal room setup, and (c) a product selection & combo plan that respects ASEAN culture.

案例：一位卖家想在东南亚推出一个直播室，销售美容和零食。他们的预算很少，以前没有广播经验。就以下方面提供建议： (a)平台选择； (b)最小房间布置； (c)尊重东盟文化的产品选择和组合计划。