Questionnaire on the marketing of Lenovo laptops by college students
Hello, I take the liberty to interrupt you. I am a student of the International Education College of Xinjiang Agricultural University. Need to delay your time to help us do an anonymous questionnaire in order to better analyze and understand the sales model of Lenovo laptops. The information you provide will be very important to us, and sincerely hope to get your support and understanding!
*1. What is your gender?
Male
Female
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*2. What is your current grade?
Freshman
Sophomore
Junior
Senior year
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*3. Your current budget for buying a Lenovo laptop is?
《=3000
3000-5000
5000-7000
》=7000
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*4. How often do you see Lenovo laptop ads in your daily life?
Every day
Always
Often
Occasionally
Never
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*5. When reading an advertisement, what content will impress you the most?
Advertising slogan
Beautiful pictures and description
Product performance
Corporate logo (sign)
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*6. How do you learn about Lenovo laptop promotions?
TV advertisement
Newspapers and magazines
The internet
Flyer
SMS
Other
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*7. The discount you most want to get when buying a Lenovo laptop is?
Discount
Trade-in (old version is discounted)
Other accessories are presented (mouse, keyboard, protective film, etc.)
Other
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*8. Your main purpose for using a Lenovo laptop is?
For professional learning
Ordinary Internet, study, office
Watching movies and listening to music
Advanced configuration due to the game
other
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*9. What do you think are the advantages of the latest series of Lenovo notebooks?
Fashionable appearance, thin and light, suitable for carrying
Complete functions, suitable for all aspects of game, office, learning, etc.
Good after-sales service, there are many national chain stores
High price ratio, more favorable price than similar products
Brand promotion is in place, celebrity endorsements are more influential
Other
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*10. When purchasing a Lenovo laptop, what factors do you value most in the comprehensive warranty service?
Warranty time
Computer system installation and maintenance
Detection and replacement of hardware failure
Other
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*11. Which purchase method would you choose?
Specialty store
Online shopping
Computer city
Campus agent
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*12. Your evaluation of after-sales service of Lenovo laptops you know?
Very satisfied
Satisfaction
General
Dissatisfied
Very dissatisfied
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*13. Under what circumstances would you choose to buy a new laptop?