The Interactive Effect of Travel Companion Type and Tourism Activity Type on Travel Intention through Tourist–Destination Identification Study
Please imagine that you and one of your family members/friends (please write his/her name below) are planning to go on a trip during your upcoming vacation. Although you have not yet decided on the destination, you visit a nearby travel agency to seek recommendations. The travel consultant recommends a tourism package to [Destination Name]. The package includes round-trip transportation, hotel accommodation, and two tourism activities.
*1. Please write the name of your travel companion (family member/friend)
*2. In real life, such a travel situation could happen. (1 = Strongly Disagree, 7 = Strongly Agree)
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*3. I had no difficulty imagining myself in this situation. (1 = Strongly Disagree, 7 = Strongly Agree)
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*4. I am concerned about choosing the tourism package. (1 = Strongly Disagree, 7 = Strongly Agree)
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*5. Choosing the tourism package is important to me. (1 = Strongly Disagree, 7 = Strongly Agree)
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*6. I am worried about selecting the right tourism package. (1 = Strongly Disagree, 7 = Strongly Agree)
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*7. I identify strongly with this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
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*8. I feel a sense of belonging to this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
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*9. This destination reflects who I am. (1 = Strongly Disagree, 7 = Strongly Agree)
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*10. I feel personally connected to this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
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*11. When someone praises this destination, it feels like a personal compliment to me. (1 = Strongly Disagree, 7 = Strongly Agree)
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*12. I feel emotionally attached to this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
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*13. I intend to visit this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
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*14. I would consider purchasing this tourism package. (1 = Strongly Disagree, 7 = Strongly Agree)
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*15. I am willing to choose this destination for my next trip. (1 = Strongly Disagree, 7 = Strongly Agree)
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*16. I would recommend this destination to others. (1 = Strongly Disagree, 7 = Strongly Agree)
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*17. I would encourage my family or friends to visit this destination. (1 = Strongly Disagree, 7 = Strongly Agree)
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*18. Please fill in the travel companion type in the scenario
Family
Friend
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*19. Please indicate the tourism activity type presented in the scenario. 1 = Completely Relaxing Activities | 7 = Completely Challenging Activities
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*20. The travel companion positively influenced my travel experience. (1 = Strongly Disagree, 7 = Strongly Agree)
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*21. The tourism activities matched my expectations. (1 = Strongly Disagree, 7 = Strongly Agree)
*22. I would enjoy the overall travel experience. (1 = Strongly Disagree, 7 = Strongly Agree)
*23. What is your gender?
*24. What is your age in years?
*25. Please indicate your educational background.
*26. How often do you travel for leisure each year?