Hi, we're Sirio – a leading Chinese CDMO for dietary supplements. We'd love your quick insights on the Korean market. This short survey takes just 3–5 minutes. All responses are for our internal research only. Thanks for your time!
*1. What is your company’s business type?
Brand owner / finished product manufacturer
OEM/ODM contract manufacturer
Raw material supplier
Distributor / wholesaler
Retailer (e.g., pharmacy, chain store)
E-commerce platform
Other (please specify)
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*2. Who is your company’s main target consumer group?
Infants and toddlers
Children and teenagers
College students / new professionals
Office workers
Middle-aged adults
Seniors (over 60 years)
Pregnant / breastfeeding women
Sports and fitness enthusiasts
All (no specific segment)
Other (please specify)
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*3. Which health functional food categories have been your company’s main focus in the past year? (Multiple choice, up to 3)
Beauty from within
Gut Health
Brain Health
Eye Care
Sleep Aid & Mental Wellness
Weight management
Sports nutrition
Bone / joint health
Other (please specify)
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*4. How are local consumers’ preferences for product formats changing? (Multiple choice, up to 3)
Liquid stick packs
Jelly sticks
Gummies
chewable tablets
Powders
Traditional tablets / capsules
Traditional Softgel
Plant-based Softgel
Other (please specify)
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*5. Which consumer trends do you observe as most prominent in your market?
"Healthy Pleasure" – treating health as enjoyment, not management
Preference for natural / herbal ingredients (71% of consumers favour natural ingredients)
Fitness boom driving sports nutrition growth
Purpose-driven consumption – targeting specific health issues (fatigue, gut, sleep, etc.)