Test Set M3 - Live-stream Planning & Content Creation

复制-测试题 M3 — 直播策划与内容创作

ASEAN Live-streaming E-commerce International Training Resource Package | English Version

东盟直播电商国际化培训资源包 | 英文版题

Instructions: This test assesses the capability module above. Part I and II are multiple choice; Part III fill-in-the-blank; Part IV short answer; Part V case analysis. An answer key with scoring is provided at the end. Total: 100 points.

说明：本测试评估上述能力模块。第一部分和第二部分是多项选择；第三部分填空；第四部分简答；第五部分案例分析。最后提供了一个带有评分的答案键。总分： 100分。

*1. 1. A live-stream marketing plan usually starts with:

1. 直播营销策划方案通常始于：

*2. 2. Which AI capability helps generate a full planning document?

2. 下列哪项 AI 能力有助于生成完整的策划文档？

*3. 3. The core elements of a live script include:

3. 直播脚本的核心要素包括：

*4. 4. A single-product script focuses on:

4. 单品脚本聚焦于：

*5. 5. A full-session script covers:

5. 整场脚本涵盖：

*6. 6. Extracting product selling points means finding:

6. 提炼产品卖点是指找出：

*7. 7. Live warm-up aims to:

7. 直播预热的目的在于：

*8. 8. A common warm-up channel is:

8. 常见的预热渠道是：

*9. 9. AI can help create warm-up graphics by:

9. AI 可通过以下方式辅助制作预热图：

*10. 10. AI short-video editing helps with:

10. AI 短视频剪辑有助于：

*11. 11. The 'hook' at the opening of a script is meant to:

11. 脚本开头的“钩子”旨在：

*12. Which is a good practice when using AI to write scripts?

12. 使用 AI 撰写脚本时，下列哪项是良好做法？

*13.  A preview graphic should include:

13. 预告图应包含：

*14. 14. The main KPI a planning doc should set is:

14. 策划文档应设定的主要 KPI 是：

*15. D. Coffee cups

D. 咖啡杯数量

*16. Which element is NOT part of a single-product script?

16. 下列哪项不属于单品脚本的组成部分？

*17. A 'CTA' in a live script means:

17. 直播脚本中的“CTA”是指：

*18. Using AI to generate scripts raises which responsibility?

18. 使用 AI 生成脚本会带来哪项责任？

*19. The planning framework typically includes:

19. 策划框架通常包括：

*20.  Warm-up short videos should be posted:

20. 预热短视频应当发布于：

*21.  Localizing a script for ASEAN means:

21. 针对东盟市场进行脚本本地化是指：

*22. 1. Which belong to the core structure of a live script? (Select all that apply)

1. 下列哪些属于直播脚本的核心结构？（多选）

*23.  Which AI tasks are useful in planning & content creation? (Select all that apply)

2. 在策划与内容创作中，下列哪些 AI 任务是有用的？（多选）

*24.  Which are valid warm-up channels? (Select all that apply)

3. 下列哪些是有效的预热渠道？（多选）

*25. Which should a planning doc define? (Select all that apply)

4. 策划文档应当明确下列哪些内容？（多选）

*26. Which are good scriptwriting practices? (Select all that apply)

5. 下列哪些是良好的脚本写作做法？（多选）

*27. 1. A live marketing ____ is the overall document guiding the session. ____________

1. 直播营销____是指导整场直播的总体文档。____________

*28. The ____ of a script grabs attention in the first seconds. ____________

 脚本的____能在开头几秒抓住注意力。____________

*29. 3. A ____-product script explains one item in depth. ____________

3. ____品脚本深入讲解单一商品。____________

*30. 4. A ____-session script covers warm-up, peak, and closing. ____________

4. ____场脚本涵盖预热、高峰与收尾。____________

*31. 5. ____ points are the unique benefits that persuade buyers. ____________

5. ____点是说服买家的独特价值。____________

*32. 6. Live ____ builds pre-traffic before the broadcast. ____________

6. 直播____在开播前积累预热流量。____________

*33. 7. AI can ____ posters and short videos for promotion. ____________

7. AI 可以____海报与短视频用于推广。____________

*34. 8. A ____ (CTA) guides viewers to place an order. ____________

8. ____（CTA）引导观众下单。____________

*35. 9. Scripts for ASEAN must be ____ to local language and culture. ____________

9. 面向东盟的脚本必须____当地语言与文化。____________

*36. 10. The planning doc should set clear ____ such as GMV and conversion. ____________

10. 策划文档应设定清晰的____（如 GMV 与转化率）。____________

*37. 1. Describe the framework of a live-stream marketing plan in five parts.

1. 分五个部分描述直播营销策划的框架。

Answer: ____________________________________________________________

答案： ______

*38. 2. How can AI assist single-product and full-session script writing? State one caution.

2. AI 如何辅助单品脚本与整场脚本的撰写？请说明一项注意事项。

Answer: ____________________________________________________________

答案： ______

*39. 3. Why is warm-up important and which two channels work best for ASEAN novice sellers?

3. 为何预热很重要？对东盟新手卖家而言，哪两个渠道效果最好？

Answer: ____________________________________________________________

答案： ______

*40. Case: A trainer must teach ASEAN learners to write a TikTok Shop live script for a local snack brand in 3 days. The learners have basic English but little broadcast experience. Design (a) a simple script framework, (b) how to use AI as a helper, and (c) a warm-up plan using short videos.

案例：培训师需在 3 天内教会东盟学员为一款本地零食品牌撰写 TikTok Shop 直播脚本。学员具备基础英语但缺乏直播经验。请设计（a）简易脚本框架，（b）如何运用 AI 作为辅助，以及（c）以短视频为主的预热方案。

Sub-question 1: What simple script framework would you teach?

子问题 1：你会教授怎样的简易脚本框架？

Analysis: _________________________________________________________

分析：

Sub-question 2: How should learners use AI without risk?

子问题 2：学员应如何安全地使用 AI？

Analysis: _________________________________________________________

分析：

Sub-question 3: Propose a 3-day warm-up plan with short videos.

子问题 3：提出一份为期 3 天、以短视频为主的预热计划。

Analysis: _________________________________________________________

分析：