Enshi Selenium Tea Market Questionnaire

Enshi is known as the “World Capital of Selenium”. Enshi selenium tea is grown in unique selenium-rich soil and naturally contains organic selenium, which is beneficial to human health. It includes famous varieties such as Enshi Yulu green tea and Lichuan black tea, and is a characteristic agricultural product of Hubei Province. This questionnaire aims to investigate public awareness, consumption habits and market demand for Enshi selenium tea. All data is anonymous and only used for market research. Thank you for your cooperation!
* What is your gender?
* Which age group do you belong to?
* Have you heard of Enshi selenium tea?
* Have you ever drunk Enshi selenium tea?
* Do you know Enshi is the “World Capital of Selenium”?
* Do you understand the health benefits of selenium-rich tea?
* Do you have a tea-drinking habit?
* What type of tea do you prefer?
* How do you know Enshi selenium tea?
Short videos / Internet
Physical stores
Friends’ recommendation
Travel experience
Live streaming sales
* What do you mainly buy tea for?
Daily drinking
Gifts
Health care
Collection
* What attracts you most about Enshi selenium tea?
Selenium-rich and healthy
Good taste and fragrance
Authentic origin
Green and organic
Good price
* How do you evaluate the taste of Enshi selenium tea?
* What price range can you accept for Enshi selenium tea (per 500g / per standard package)?
* Would you pay more for its selenium health value?
* How do you think about its current packaging?
* What are the main weaknesses of Enshi selenium tea?
Insufficient promotion
Low brand awareness
Ordinary packaging
Confusing pricing
* Which packaging type do you prefer?
* Will you buy Enshi selenium tea in the future?
* Do you think it is suitable for export promotion?
* Will you recommend it to others?
* In your opinion, what is the biggest competitive advantage of Enshi selenium tea compared with other teas?
* What improvements does Enshi selenium tea need in market promotion, product design and sales?