Consumer Survey on Portable Bluetooth Speaker Purchasing Behavior & Brand Awareness
This survey is conducted for an academic research on consumer preferences in the portable Bluetooth speaker market. All responses are anonymous and will only be used for research purposes. Thank you for your participation!
* Have you purchased a portable Bluetooth speaker in the past 12 months?
Yes
No
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* What are your TOP 3 considerations when buying a Bluetooth speaker? (Choose 3)
Sound quality
Battery life
Waterproof performance
Price
Brand reputation
Design / Appearance
Smart features (APP control, voice assistant)
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* Where do you usually learn about new Bluetooth speaker brands/products?
Amazon search / recommendations
YouTube reviews
Social media (TikTok, Instagram, Facebook)
Recommendations from friends
In-store experience
Other
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* Do you check user reviews before purchasing a Bluetooth speaker?
Always check, reviews significantly influence my decision
Sometimes check, just for reference
Rarely check, mainly focus on product specs
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* How familiar are you with the brand Soundcore? (1 = Not familiar at all, 4 = Very familiar)
1
2
3
4
5
* How familiar are you with the brand Houl Zallee? (1 = Not familiar at all, 4 = Very familiar)
1
2
3
4
5
* How familiar are you with the brand JBL? (1 = Not familiar at all, 4 = Very familiar)
1
2
3
4
5
* How familiar are you with the brand W-KING? (1 = Not familiar at all, 4 = Very familiar)
1
2
3
4
5
* How familiar are you with the brand Bose? (1 = Not familiar at all, 4 = Very familiar)
1
2
3
4
5
* When you think of "outdoor portable Bluetooth speakers", what are the first 3 keywords that come to your mind?
* In your opinion, what are the main issues with current Bluetooth speaker products on the market? (Optional)