问卷 Group A

*1. 您的年龄是？Please select your age.

*2. 在过去24个月内，您是否购买过奢侈时尚单品（例如，来自知名奢侈品牌的手袋、服装、鞋履、配饰）？In the past 24 months have you purchased any luxury fashion items (e.g. bags, purse, clothing, shoes)

*3. 想象您正在考虑购买一款来自知名奢侈时尚品牌的手袋。该包采用来自传统供应商的全新原生皮革制成。它由该品牌的工匠使用该品牌一贯使用的高质量工艺制作而成。该包仅通过该品牌自己的精品店和官方网站销售。

Imagine you are considering purchasing a luxury handbag from a well-known luxury fashion brand. The bag is made from new, virgin leather sourced from traditional suppliers. It is crafted by the brand's artisans using the same high-quality processes the brand has always used. The bag is sold exclusively through the brand's own boutiques and official website.

*4. 刚刚描述的产品似乎用料非常好。

This product appears to be of material superiority

7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意

7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

*5. 刚刚描述的产品似乎具有技术上的卓越性。

This product seems to be of technical brilliance

7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意

7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

*6. 刚刚描述的产品似乎在制造过程中制作得很用心

This product seems to be made with care during the manufacturing process

7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意

7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

*7. 刚刚描述的产品该似乎具有有限的可获得性

This product seems to have limited accessibility 

7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意

7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

*8. 刚刚描述的产品似乎具有独特特征

This product seems to have distinctive characteristics 

7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意

7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

*9. 刚刚描述的产品拥有该产品会象征较高的社会地位。

Owning this product would signal high social status.

7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意

7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

*10. 我愿意购买该产品。

I would be willing to buy this product.

7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意

7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree

*11. 我会向他人推荐该产品。

I would recommend this product to others.

7点李克特量表：1 = 非常不同意，2 = 不同意，3 = 有些不同意，4 = 中立，5 = 有些同意，6 = 同意，7 = 非常同意

7-point Likert scale: 1 = Strongly Disagree, 2 = Disagree, 3 = Somewhat Disagree, 4 = Neutral, 5 = Somewhat Agree, 6 = Agree, 7 = Strongly Agree