Test Set M2 - Live-stream Team Building & Product Selection

测试集M2 -直播团队建设和产品选择


ASEAN Live-streaming E-commerce International Training Resource Package | English Version


东盟直播电商国际化培训资源包 | 英文版


Instructions: This test assesses the capability module above. Part I and II are multiple choice; Part III fill-in-the-blank; Part IV short answer; Part V case analysis. An answer key with scoring is provided at the end. Total: 100 points.


说明：本测试评估上述能力模块。第一部分和第二部分是多项选择；第三部分填空；第四部分简答；第五部分案例分析。最后提供了一个带有评分的答案键。总分： 100分。

Part I. Multiple Choice - Single Answer (20 questions, 2 points each)

第一部分 单项选择题

*1.  Which step comes first when setting up a live-streaming business?

 建立直播业务时，哪一步是第一步？

*2. Which of the following is a mainstream Chinese live platform for brand self-broadcast?

 以下哪项是中国主流的品牌自播直播平台？

*3.  When choosing a platform, the most important factor is:

选择平台时，最重要的因素是：

*4. Which is NOT typically required for platform onboarding?

平台入职通常不需要哪一项？

*5. An online live room setup usually includes:

在线直播室设置通常包括：

*6. A professional offline live room typically adds:

专业线下直播室通常会增加：

*7. Which type of host focuses on a specific product category with expertise?

哪种类型的房东专注于具有专业知识的特定产品类别？

*8. Which quality is essential for a successful live host?

哪项素质对于房东/体验达人的成功至关重要？

*9. Host image shaping includes:

房东/体验达人形象塑造包括：

*10. The primary principle of live product selection is:

现场产品选型的主要原则是：

*11. Data-driven product selection relies on:

数据驱动的产品选择依赖于：

*12. Which is a common product selection channel?

哪个是常见的产品选择渠道？

*13. A common pricing element is:

一个常见的定价要素是：

*14. A 'loss-leader' pricing strategy uses:

 “亏损领导者”定价策略使用：

*15. Product combination strategy aims to:

产品组合策略旨在：

*16.  Which is a typical product-combo method?

哪种是典型的产品组合方法？

*17.  Real-name authentication on platforms is mainly for:

平台上的实名认证主要用于：

*18.  A streaming operator is responsible for:

流媒体运营商负责：

*19.  Selecting products for the ASEAN market should consider:

为东盟市场选择产品应考虑：

*20. Which document helps prove product legality for cross-border live sales?

哪份文件有助于证明跨境实时销售的产品合法性？

*21.  The goal of 'host image building' is to:

「房东形象建设」的目标是：

Part II. Multiple Choice - Multiple Answers (5 questions, 3 points each)

第二部分 多项选择题

*22. Which are common live platforms to evaluate before onboarding? (Select all that apply)

哪些是入职前需要评估的常见实时平台？ （请选择所有适用项）

*23. Which items belong to an online live room setup? (Select all that apply)

哪些项目属于在线直播室设置？ （请选择所有适用项）

*24. Which are valid product selection principles? (Select all that apply)

哪些是有效的产品选择原则？ （请选择所有适用项）

*25. Which are common pricing strategies? (Select all that apply)

哪些是常见的定价策略？ （请选择所有适用项）

*26. Which factors should a product combo consider? (Select all that apply)

产品组合应考虑哪些因素？ （请选择所有适用项）

Part III. Fill-in-the-Blank (10 questions, 2 points each)

第三部分 填空题

*27. Before going live, sellers must complete platform ____ and real-name authentication. ____________

在上线之前，卖家必须完成平台____和实名认证。____________

*28. An ____ live room uses a fixed space with professional lighting and acoustics. ____________

____起居室使用固定空间，配备专业照明和声学设备。____________

*29. A ____ host specializes in one product category with deep knowledge. ____________

____房东擅长某个产品类别，且知识渊博。____________

*30. Product ____ means choosing goods that fit the audience and platform rules. ____________

产品____意味着选择适合受众和平台规则的商品。

*31. ____-driven selection uses sales and search data instead of guesswork.

____-驱动的选择使用销售和搜索数据，而不是猜测。

*32. A ____-leader item is priced low to draw traffic and build trust. 

____-领导者项目的价格较低，以吸引流量和建立信任。

*33. Product ____ strategy combines anchor, traffic, and complementary items. ____________

产品____策略结合了锚、流量和补充项目。____________

*34. For ASEAN markets, ____ sensitivity (e.g. Halal) must guide selection. ____________

对于东盟市场， ____敏感度（例如清真）必须指导选择。____________

*35. The streaming ____ controls links, comment cards, and lighting during the show. 

流媒体____控制节目期间的链接、评论卡和照明。

*36. Product ____ (qualification) documents prove a good is legal to sell. ____________

产品____ （资质）文件证明货物合法销售。____________

Part IV. Short-Answer Questions (3 questions, 5 points each)

第四部分 简答题

*37. Compare online and offline live room setup, and state when each is preferred.

比较在线和离线直播室设置，并说明何时首选。

Answer: ____________________________________________________________

答案： ______

*38. Explain a data-driven product selection workflow in three steps.

通过三个步骤解释数据驱动的产品选择工作流程。

Answer: ____________________________________________________________

答案： ______

*39. Why must ASEAN live product selection consider religion and culture? Give an example.

为什么东盟现场产品选择必须考虑宗教和文化？举个例子。

Answer: ____________________________________________________________

答案： ______

Part V. Case Analysis (1 question, 10 points)

第五部分 案例分析

*40. 1. TikTok Shop / Shopee Live for low entry cost and traffic | Start with one market to learn

1. TikTok商店/Shopee 直播 ，低入门成本和流量|从一个市场开始学习

2. Smartphone + ring light + mic + clean background | One host + one operator

2. 智能手机+铃声+麦克风+干净的背景|一个主机+一个操作员

3. Halal-certified beauty for Muslim buyers | Local snacks with clear labels | Avoid non-compliant claims

3. 针对穆斯林买家的清真认证美容|贴有清晰标签的当地小吃|避免不合规的索赔