关于中国千禧一代对休闲食品的了解及忠诚度调查问卷
The Questionnaire about the Loyalty of Chinese Millennials on Snack Foods
关于中国千禧一代对休闲食品的了解及忠诚度调查问卷
The Questionnaire about the Loyalty of Chinese Millennials on Snack Foods
这份调查问卷是为了了解中国千禧一代对休闲食品的关注度，以及对品牌忠诚度的调查。感谢您能抽出几分钟时间来参加本次答题，我们非常重视您的宝贵意见，现在我们就马上开始吧！
This questionnaire is a part of my thesis study about snack foods management. The aim is to research the psychology, attitude of generation Z in purchasing snack food brands. Thank you for taking a few minutes to participate in this answer, we value your valuable opinions, now let's get started!
*1. 您的年龄段? What is your age group?
*2. 您的性别？What is your gender?
*3. 您现在生活在几线城市？
Which city do you live in now?
*4. 您一个月会在休闲食品上花费多少?
How much do you usually spend on purchasing snack foods every month?
*5. 您一个月内购买休闲食品的频率？
How often do you buy snack foods in a month?
*6. 您通常购买休闲食品的渠道是…？（可多选）
Where do you usually buy snack foods? (Multiple answers are possible)
*7. 您更倾向于通过哪种渠道购买休闲食品？
Which channel do you prefer to buy snack foods?
*8. 您在购买休闲食品时主要考虑的因素有哪些？（可多选）
What are the main factors you consider when purchasing snack foods? (Multiple answers are possible)
*9. 哪一个因素对您影响最大？
Which factor has the biggest impact on you?
*10. 您是否会长期购买同一种休闲食品？
Do you buy the same snack food for a long time?
*11. 在什么情况下会一直购买同一品牌？（可多选）
Under what circumstances will the same brand be purchased all the time? (Multiple answers are possible)
*12. 在什么情况下会放弃一直购买的品牌而选择新品牌？（可多选）
Under what circumstances will you give up the brand you have been purchasing and choose a new brand? (Multiple answers are possible)
*13. 您更倾向于通过哪种渠道接收产品信息（例如:上新、促销）（可多选）
Which channels do you prefer to receive product information (eg: products update、promotional) (Multiple answers are possible)
*14. 如果在社交媒体上看到食品广告，您是否会点击？
If you see food ads on social media, would you click?
*15. 哪些人会对您的购买决定产生影响？（可多选）
Who will have an impact on your purchase decision? (Multiple answers are possible)
*16. 您更喜欢什么形式的产品广告？（可多选）
What form of product advertising do you prefer? (Multiple answers are possible)
*17. 新品上市对您有多大吸引力？
How attractive is the new products to you?
*18. 您对广告植入的接受度有多大？
How much is your acceptance of the ad placement?
*19. 您是否会关注所喜欢的食品品牌的公众账号？
Do you follow the public account of your favorite food brands?
*20. 什么因素会吸引您关注品牌的公众账号？（可多选）
What factors will attract you to pay attention to the brand's public account? (Multiple answers are possible)