KOLs’ credibility and its impacts on consumers’ brand perception

Have you ever bought a product after seeing it on a KOL’s social media account?

Based on the advertising, how much do you like Floralis?

I think Austin Li 李佳琦 and the brand Floralis 花西子 go well together.

I think Austin Li 李佳琦 looks attractive in the advertisement. (can be understood as handsome, classy, sexy etc.)

I think Austin Li 李佳琦 looks trustworthy in the advertisement. (can be understood as honest, sincere, dependable etc.)